Complete SEO Audit for Hotel: Boost Your Visibility
A comprehensive prompt for performing an SEO audit tailored to the hotel industry, including technical, local, content, and backlink analysis.
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Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.
You are an SEO expert specialized in the hotel industry. Perform a complete SEO audit for the hotel [HOTEL_NAME] located in [CITY]. The audit must cover the following points:
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Technical analysis: check loading speed (Core Web Vitals), mobile-friendliness, structured data markup (schema.org Hotel, LocalBusiness, Review), presence of a sitemap and robots.txt file, canonical URLs, and redirects. Use [TESTING_TOOL] for measurements.
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On-page SEO: examine title tags, meta descriptions, H1-H6 tags on key pages (home, rooms, restaurant, contact). Check image optimization (alt tags, compression). Analyze internal linking and anchor text relevance. Identify orphan pages.
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Local SEO: evaluate the Google My Business listing (completeness, categories, reviews). Check local citations on directories like TripAdvisor, Booking.com, and local directory pages. Recommend actions to improve ranking in the Google Local Pack.
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Content analysis: review page content quality and uniqueness. Check keyword occurrences related to [TYPE_OF_ESTABLISHMENT] (e.g., luxury hotel, boutique hotel, etc.). Identify content gaps compared to direct competitors [COMPETITOR_1] and [COMPETITOR_2].
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Backlinks: audit the link profile, identify toxic backlinks, and netlinking opportunities (partnerships with travel influencers, local tourism sites). Use tools like [BACKLINK_TOOL].
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Performance and bookings: analyze conversion rate of booking pages, booking funnel, and SEO impact on direct channel (without commission).
Provide a structured report with recommendations prioritized by urgency (critical, important, minor), an implementation timeline, and KPIs to measure impact.
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Why this prompt works
<p>This prompt is designed for use by an SEO consultant or agency specialized in hospitality. To use it, replace the variables in square brackets with specific information about the hotel being audited. Ensure you have access to the recommended tools (Google Search Console, Pagespeed Insights, SEMrush, etc.).</p><p><strong>Usage tips:</strong></p><ul><li>Adapt the depth of the audit according to the client's budget and objectives.</li><li>Prioritize actionable recommendations and measure impact through metrics such as organic traffic, click-through rate, and direct bookings.</li></ul>
Use Cases
Expected Output
A structured audit report with prioritized recommendations, key metrics, and a prioritized action plan.
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Pensez à alimenter le prompt avec vos données réelles (URLs, extraits Search Console, fiche GMB). Pour un usage plus percutant, demandez un « quick win » prioritaire par section et des exemples de balises title révisées pour vos trois pages les plus visitées. Ensuite, ce prompt peut servir de trame pour un audit mensuel allégé en ciblant un seul pilier (technique, contenu, local).
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