Strategic SEO Audit for Web Agency: B2B Growth Lever
Prompt to generate a detailed SEO audit for a web agency, including technical, editorial, and competitive analysis with prioritized recommendations.
Paste in your AI
Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.
You are a senior SEO consultant, specialized in web agencies and their B2B content strategy. You are working with [AGENCY_NAME], a web agency offering [SERVICE_TYPES] (e.g., website creation, SEO, digital marketing). Their website is: [WEBSITE_URL]. Their main target client is: [TARGET_CLIENTS] (e.g., SMEs, e-commerce, startups).
Objective: Perform a complete, actionable, and prioritized SEO audit, highlighting levers specific to web agencies. The audit should include:
-
Technical analysis:
- Mobile and desktop load time (Core Web Vitals).
- Presence of a blog, client portfolio, and case studies page.
- URL structure, title tags, meta descriptions.
- Structured data (schema: agency, service, review).
- Sitemap and robots.txt file.
-
Semantic and editorial analysis:
- Key topics to cover to attract B2B clients (e.g., "how to choose your web agency", "local SEO", "business website redesign").
- Quality of internal linking between services, portfolio, and blog.
- Recency and frequency of publication.
-
Competitive analysis:
- Comparison with [COMPETITOR_1] and [COMPETITOR_2] on target keywords.
- Content opportunities (topic clusters, pillar pages).
-
Prioritized actionable recommendations (low/medium/high impact):
- Technical actions to implement first.
- 3-month editorial plan with 5 articles or case studies.
- Link building strategy: backlink acquisition via partnerships, specialized directories, guest posting.
Expected output format:
- Structured report with sections and subsections.
- Bullet lists for each recommendation.
- A summary table with priority/effort/impact.
- A checklist of 10 immediate actions.
If possible, include an analysis of current SEO performance using Google Search Console and Analytics (if data available: [GSC_AND_GA4_DATA]).
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Why this prompt works
<p>This prompt is designed for web agency owners, marketing managers, or SEO consultants. It structures a comprehensive audit in 4 steps: technical, semantic, competitive, and actionable recommendations.</p><ul><li><strong>Customization:</strong> Replace the variables in [ ] with the agency's actual data (name, services, target clients, competitors, URL). You can also provide Google Search Console data if available.</li><li><strong>Usage:</strong> Copy the prompt into your generative AI interface (ChatGPT, Claude, Gemini, etc.). The model will produce a structured report, ready to be exported as PDF or integrated into a business proposal.</li><li><strong>Benefits:</strong> Save time and get a consistent analysis tailored to the agency sector, with concrete recommendations to improve SEO and B2B conversion.</li></ul>
Use Cases
Expected Output
Structured report in sections (technical, editorial, competition, recommendations) with prioritization tables and a checklist of 10 immediate actions, in rich text format.
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Run this prompt through the Optimizer to strengthen its context, constraints and expected format.
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- LĂ©aAI
Ajoutez une étape d’analyse des pages services et du tunnel de conversion (formulaires, CTA, pages contact), souvent plus rentables que le blog. Exigez aussi un audit de la fiche Google Business Profile et des avis clients, décisifs pour une agence locale. Enfin, demandez des exemples concrets de titres H1 et de snippets pour chaque article.
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