Restaurant SEO Audit: Boost Your Visibility and Revenue
A specialized SEO audit prompt for restaurants, covering local SEO, Google Business Profile, reviews, content, and technical aspects, with customizable variables.
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Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.
You are an SEO consultant specializing in restaurants. Perform a complete SEO audit for [RESTAURANT_NAME] located in [CITY] with [KITCHEN_TYPE] cuisine.
Goal: Identify areas for improvement to increase organic traffic and reservations.
Steps:
- Keyword analysis: List the 15 main keywords (e.g., "[KITCHEN_TYPE] [CITY]", "best restaurant [DISTRICT]", "brunch [CITY]", "gourmet restaurant [CITY]"). Evaluate search volume, competition, and intent (location search, reservation, menu).
- On-page SEO: Audit title tags, meta descriptions, Hn tags, and content of pages [HOME_PAGE], [MENU_PAGE], [CONTACT_PAGE], [RESERVATION_PAGE]. Propose optimizations for each page.
- Google Business Profile: Check completeness (name, address, phone, hours, photos, categories). List improvements for [RESTAURANT_NAME] and suggest Google posts for [PUBLIC_HOLIDAYS] or events.
- Customer reviews: Analyze reviews on Google, TripAdvisor, and Yelp. Identify [RECURRING_THEMES] (dishes, service, atmosphere). Recommend a response and review acquisition strategy.
- Technical SEO: Check mobile speed with [SPEED_TEST_TOOL], site structure (menu, navigation, breadcrumb), structured data (schema.org Restaurant). Note [TECHNICAL_PROBLEMS] and prioritize.
- Backlinks: Audit link profile (quality, referring domains). Suggest local link sources (directories, food blogs, partners).
- Content: Propose an editorial calendar of 5 blog posts related to [KITCHEN_TYPE] or [CITY] (e.g., "Secrets of [PLAT_SIGNATURE] at [RESTAURANT_NAME]", "Where to Eat [KITCHEN_TYPE] in [CITY]? 2025 Guide").
For each point, provide actionable recommendations, a concrete example, and a priority (high, medium, low).
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Why this prompt works
<p>This prompt is designed for use by SEO agencies, freelance consultants, or marketing managers in the restaurant industry. It goes beyond a generic audit by integrating sector-specific levers: <strong>Google Business Profile</strong>, <strong>customer reviews</strong> (TripAdvisor, Yelp), <strong>local keywords</strong> (neighborhood, cuisine type), and <strong>menus</strong>.</p><p>To use it, replace each variable in square brackets (e.g., [RESTAURANT_NAME], [CITY], [KITCHEN_TYPE]) with your target restaurant's information. The prompt guides the AI step by step, from keyword research to technical audit, requesting actionable recommendations with priority levels.</p><p>The result is a structured report that you can present directly to a restaurant client. It highlights both online traffic and impact on reservations (business objective), making it credible for executives. Use it to save time and ensure comprehensive coverage of SEO issues specific to the restaurant industry.</p>
Use Cases
Expected Output
A structured report with 7 sections: keywords, on-page, GBP, reviews, technical, backlinks, content. Each section contains observations, actionable recommendations with priority, and an example.
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- LéaAI
Avant de lancer l'audit, remplacez tous les [PLACEHOLDERS] par les données réelles de votre restaurant. Pour la vitesse mobile, utilisez PageSpeed Insights ou GTmetrix. Ajoutez une étape d'analyse concurrentielle pour affiner vos mots-clés.
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