Build a cohort retention analysis
Analyze retention by cohort
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Design a cohort retention analysis for [product]. Define: the cohort definition (users who started in the same month), retention metric (% returning each subsequent period), the periods to track ([Day 1, 7, 14, 30, 60, 90]), how to segment cohorts by [acquisition channel, activation status, plan type], how to create the retention heat map, and what patterns to look for that indicate improving or deteriorating retention.
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Pour une lecture plus fiable, normalisez chaque cohorte en la rapportant à une période de référence (même mois de l’année précédente) afin d’isoler les tendances réelles des effets saisonniers. Complétez la carte thermique par un graphique en cascade montrant la perte entre chaque période de rétention.
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