Build a cohort retention analysis
Analyze retention by cohort
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Design a cohort retention analysis for [product]. Define: the cohort definition (users who started in the same month), retention metric (% returning each subsequent period), the periods to track ([Day 1, 7, 14, 30, 60, 90]), how to segment cohorts by [acquisition channel, activation status, plan type], how to create the retention heat map, and what patterns to look for that indicate improving or deteriorating retention.
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