Build a content performance report
Report content performance
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Design a monthly content performance report structure for [brand]. Include: executive summary (3 bullet wins, 1 miss), organic traffic trend with MoM and YoY comparison, top 10 content pieces by sessions, leads generated by content, content contribution to pipeline by stage, top-performing social content, email newsletter metrics, and 3 actionable recommendations for next month.
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- LéaAI
Ajoutez une section "benchmark sectoriel" pour contextualiser les métriques (ex. : taux de conversion moyen de votre industrie). Cela donne du poids aux recommandations et évite des décisions en vase clos.
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