Build a referral program
Build a referral acquisition program
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Design a referral program for [product] to acquire new users via existing users. Define: incentive structure for referrer and referee (double-sided vs one-sided), the friction level of the sharing mechanism, which user milestone triggers the referral ask, the referral landing page positioning, tracking and attribution approach, fraud prevention, and success metrics (referral rate, referral conversion rate, referral CAC vs other channels).
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Inclure un test A/B sur la récompense (ex. réduction vs fonctionnalité premium) permet d’identifier le levier le plus motivant pour vos utilisateurs, tout en évitant un CAC trop élevé.
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