Build a social commerce strategy
Drive revenue through social commerce
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Design a social commerce strategy for [brand/product] on [Instagram/TikTok/Pinterest]. Define: product catalog setup and optimization, shoppable content formats to create, influencer seeding for product discovery, retargeting strategy for social commerce shoppers, UGC integration into the shopping experience, key metrics (social revenue, ROAS, conversion from social product views), and a 90-day implementation plan.
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Pour maximiser l’efficacité, priorisez **une seule plateforme** en fonction de votre cible (ex. TikTok pour les 18-34 ans) et adaptez le ton de vos contenus shoppable. Ajoutez des tests A/B sur 2–3 formats (vidéo démo vs. carrousel) les 15 premiers jours, puis itérez via les indicateurs clés (taux de conversion, ROAS). Cela évite de diluer vos efforts et accélère l’optimisation.
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