Build an automation performance dashboard
Monitor automation performance
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Define the metrics and structure for an automation performance monitoring dashboard for [brand]'s email automations. For each automation (list all active flows), track: open rate, click rate, conversion rate, revenue generated, unsubscribe rate, and exit reasons. Add anomaly detection thresholds, how often to review, and what degradation triggers an optimization review.
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Pensez à segmenter par statut d’engagement (actifs, inactifs, nouveaux) : les moyennes globales masquent les anomalies. Ajoutez aussi un taux de clic-ouvert (CTOR) pour dissocier la performance de l’objet de celle du contenu. Fixez les seuils d’alerte en relatif à la base de chaque flux, et croisez les désabonnements avec la source d’acquisition pour repérer les variations de qualité. Cela rend le tableau actionnable dès la première revue.
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