Business Model Canvas for B2B Web Agency
Generate a complete and actionable Business Model Canvas for your B2B web agency.
Paste in your AI
Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.
You are a digital strategy consultant. Build a complete and actionable Business Model Canvas for a B2B web agency specialized in [SERVICE_TYPE] (e.g., website creation, SEO, marketing automation). The agency targets [CLIENT_SEGMENT] (e.g., industrial SMEs, SaaS scale-ups) with an average budget of [AVERAGE_BUDGET] per project.
Structure the response in 9 blocks:
- Customer Segments: specify personas, company sizes, sectors.
- Value Proposition: list specific benefits (e.g., increase organic traffic by X%, automate sales follow-ups).
- Channels: describe acquisition channels (LinkedIn, inbound SEO, partnerships with complementary agencies).
- Customer Relationships: modalities (dedicated account management, monthly reporting, digital transformation workshops).
- Revenue Streams: pricing models (project flat fee, maintenance subscription, performance commission).
- Key Resources: teams (developers, designers, project managers), tools (CMS, CRM, analytics), partners (hosting providers, IT services companies).
- Key Activities: technical audit, web design, SEO copywriting, user testing, continuous optimization.
- Key Partnerships: integrators, freelance writers, advertising platforms.
- Cost Structure: salaries, SaaS tools, customer acquisition costs (CAC), overheads.
For each block, provide 3 to 5 concrete items, quantified if possible. End with 3 essential key performance indicators (KPIs) for this model, such as average revenue per client, lead-to-client conversion rate, net margin. Personalize your response with the variables [SERVICE_TYPE], [CLIENT_SEGMENT], and [AVERAGE_BUDGET].
Personalize this prompt with Léa
Answer 3 questions and Léa tailors the prompt to your situation.
Why this prompt works
<p>This prompt is designed to generate a tailored Business Model Canvas (BMC) for a B2B web agency. It forces sector specificity by requiring each block to adapt to the vocabulary and levers specific to digital agencies.</p><p>To use it, replace the variables in brackets with your actual data: [SERVICE_TYPE] (e.g., 'SEO and content'), [CLIENT_SEGMENT] (e.g., 'industrial SMEs with 50-250 employees'), [AVERAGE_BUDGET] (e.g., '€30,000 per project'). Copy the prompt into the AI interface.</p><p>The result will give you a structured view with quantified indicators. Use it to challenge your business model, identify growth areas, or prepare for fundraising. You can iterate by modifying the variables for different scenarios.</p>
Use Cases
Expected Output
A Business Model Canvas structured in 9 blocks, each containing 3 to 5 specific items, followed by 3 quantified KPIs. All customized according to the provided variables.
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