LTV and Customer Acquisition Cost Calculation
Optimizing product unit economics
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Help me calculate and improve the LTV:CAC ratio for [PRODUCT]. The available data includes: [ARPU, monthly churn, CAC per channel]. Calculate LTV using different methods (simple and with discount rate), the LTV:CAC ratio, the payback period, and suggest 3 levers to improve LTV and 3 to reduce CAC.
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Pour affiner le calcul, segmentez vos données par cohorte (canal, mois d’acquisition). Le LTV moyen cache des écarts forts : un client issu du canal A peut avoir un churn 2× plus bas que celui du canal B. Appliquez un taux de rétention par période plutôt qu’un churn constant, cela donne un LTV plus proche du réel.
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