Calculate email program ROI
Calculate email program ROI
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Calculate the ROI of [brand]'s email marketing program. Given: list size [N], average open rate [X%], click rate [Y%], conversion rate [Z%], average order value [$A], monthly sends [B], unsubscribe rate [C%], monthly ESP cost [$D], monthly copywriting/design cost [$E]. Calculate: monthly revenue from email, cost per acquisition, ROI ratio, and how a 10% improvement in each metric affects revenue.
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Pour affiner votre estimation, activez le suivi UTM dans vos liens. Cela permet d'isoler précisément les conversions issues de l'email et d'éviter les doublons avec d'autres canaux. Ajoutez aussi la valeur vie client (LTV) pour un ROI plus stratégique.
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