Calculate LTV and payback period
Calculate and improve LTV
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Help me calculate and improve LTV (Lifetime Value) for [product]. Current metrics: average contract value [$X], monthly churn rate [Y%], gross margin [Z%], average contract length [N months], expansion revenue (NRR) [W%]. Calculate: LTV using multiple methods (simple, discounted cashflow), LTV:CAC ratio at current CAC [$A], target LTV improvements from 10% churn reduction vs 10% expansion revenue increase.
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