Calculate LTV and payback period
Calculate and improve LTV
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Help me calculate and improve LTV (Lifetime Value) for [product]. Current metrics: average contract value [$X], monthly churn rate [Y%], gross margin [Z%], average contract length [N months], expansion revenue (NRR) [W%]. Calculate: LTV using multiple methods (simple, discounted cashflow), LTV:CAC ratio at current CAC [$A], target LTV improvements from 10% churn reduction vs 10% expansion revenue increase.
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Pour prioriser les actions, concentrez-vous sur l'impact du NRR (net revenue retention) plutôt que sur la seule réduction du churn si votre taux d'attrition est déjà bas. La LTV actualisée évite de surestimer la rentabilité : utilisez un taux d'actualisation cohérent avec votre coût du capital.
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