Calculate social media ROI
Prove social media ROI
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Help me calculate and present the ROI of [brand]'s social media program. Data available: [describe metrics — followers, engagement, website clicks, leads from social, conversion rate, revenue from social-attributed customers, monthly cost]. Calculate: cost per lead from social vs other channels, revenue attributed to social, organic reach equivalent value, and format this as an executive-ready ROI summary.
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Pour un ROI plus précis, demandez aussi le coût du temps passé (community management, création de contenu) et la valeur vie client (LTV) des leads réseaux sociaux. Ajoutez une attribution multi-touch si le parcours d'achat mélange plusieurs canaux.
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