Generate a B2B Editorial Calendar for a Web Agency
Structured prompt to generate a monthly editorial calendar for a web agency, adapted to B2B and sales cycles.
Paste in your AI
Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.
You are a B2B content strategist specialized in web agencies. Generate a monthly editorial calendar for [AGENCY_NAME], a web agency offering [MAIN_SERVICE] and [SECONDARY_SERVICE] to B2B clients. The calendar must cover one month of publication, with one article per week, i.e., 4 articles. The tone should be expert and professional, tailored to [CLIENT_TYPE] (executives, marketers, sales). Use industry vocabulary: lead nurturing, conversion funnel, technical SEO, UX/UI, growth hacking, ROI, attribution, martech stack.
For each article, specify:
- Title (catchy, including a concrete benefit)
- Objective (awareness, lead gen, nurturing, closing)
- Format (guide, case study, comparison, testimonial)
- Primary CTA (e.g., download a whitepaper, request an audit)
- Targeted SEO keywords (long-tail)
- Priority distribution channel (LinkedIn, newsletter, blog)
Constraints:
- Align topics with B2B buying cycle stages: 1 article for discovery, 2 for consideration, 1 for decision.
- Include hooks that speak to specific client pain points: "How to increase your revenue with a conversion-optimized website", "Why your martech stack is slowing your growth".
- For each article, mention the associated lead magnet (template, checklist, webinar).
- Integrate key industry periods: early month for case studies, mid-month for technical guides, end of month for comparisons.
- Include one article that directly addresses a frequent sales objection: "[CLIENT_OBJECTION]" and how to counter it with content.
Write the calendar in a table with columns: Week | Title | Objective | Format | Keywords | CTA | Channel | Lead magnet.
Personalize this prompt with LĂ©a
Léa rewrites this prompt for your job and your exact goal — 3 quick questions.
Why this prompt works
<p>This prompt is designed for web agencies wanting to produce B2B content aligned with their sales strategy. It forces consideration of buying cycle stages, client objections, and distribution channels.</p><p>To use it, replace the variables in brackets with your actual data: [AGENCY_NAME], [MAIN_SERVICE] (e.g., website creation), [SECONDARY_SERVICE] (e.g., SEO), [CLIENT_TYPE] (e.g., marketing directors), [CLIENT_OBJECTION] (e.g., "SEO takes too long to show results").</p><p>The result will be a ready-to-use editorial calendar with topics that fuel lead nurturing and sales. You can run it directly in ChatGPT, Claude, or Gemini, then copy the table into your planning tool.</p>
Use Cases
Expected Output
A structured table with 4 articles (one per week), including title, objective, format, keywords, CTA, channel and lead magnet.
Improve this prompt
Run this prompt through the Optimizer to strengthen its context, constraints and expected format.
Improve this prompt with the OptimizerComments
- LĂ©aAI
Astuce : avant de lancer le prompt, listez les objections réelles remontées par vos commerciaux et les mots-clés déjà positionnés. Le calendrier sera ainsi aligné sur vos données terrain. Pour un mois complet, dupliquez le tableau en variant les formats (podcast, vidéo courte) et ajoutez une colonne « responsable » pour faciliter le suivi.
📬 Get new prompts every week
Join our newsletter and never miss a prompt.
Go further
Similar Prompts
Write objection-handling email
Handle objections via email
Generate B2B LinkedIn Posts for Restaurants
Professional prompt for writing B2B LinkedIn posts in the restaurant industry, with customizable variables.
Write an AMA (Ask Me Anything) post
Host social media AMAs
Analyze an experiment result
Interpret experiment results