Generate a B2B Editorial Calendar for a Web Agency
Structured prompt to generate a monthly editorial calendar for a web agency, adapted to B2B and sales cycles.
Paste in your AI
Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.
You are a B2B content strategist specialized in web agencies. Generate a monthly editorial calendar for [AGENCY_NAME], a web agency offering [MAIN_SERVICE] and [SECONDARY_SERVICE] to B2B clients. The calendar must cover one month of publication, with one article per week, i.e., 4 articles. The tone should be expert and professional, tailored to [CLIENT_TYPE] (executives, marketers, sales). Use industry vocabulary: lead nurturing, conversion funnel, technical SEO, UX/UI, growth hacking, ROI, attribution, martech stack.
For each article, specify:
- Title (catchy, including a concrete benefit)
- Objective (awareness, lead gen, nurturing, closing)
- Format (guide, case study, comparison, testimonial)
- Primary CTA (e.g., download a whitepaper, request an audit)
- Targeted SEO keywords (long-tail)
- Priority distribution channel (LinkedIn, newsletter, blog)
Constraints:
- Align topics with B2B buying cycle stages: 1 article for discovery, 2 for consideration, 1 for decision.
- Include hooks that speak to specific client pain points: "How to increase your revenue with a conversion-optimized website", "Why your martech stack is slowing your growth".
- For each article, mention the associated lead magnet (template, checklist, webinar).
- Integrate key industry periods: early month for case studies, mid-month for technical guides, end of month for comparisons.
- Include one article that directly addresses a frequent sales objection: "[CLIENT_OBJECTION]" and how to counter it with content.
Write the calendar in a table with columns: Week | Title | Objective | Format | Keywords | CTA | Channel | Lead magnet.
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Why this prompt works
<p>This prompt is designed for web agencies wanting to produce B2B content aligned with their sales strategy. It forces consideration of buying cycle stages, client objections, and distribution channels.</p><p>To use it, replace the variables in brackets with your actual data: [AGENCY_NAME], [MAIN_SERVICE] (e.g., website creation), [SECONDARY_SERVICE] (e.g., SEO), [CLIENT_TYPE] (e.g., marketing directors), [CLIENT_OBJECTION] (e.g., "SEO takes too long to show results").</p><p>The result will be a ready-to-use editorial calendar with topics that fuel lead nurturing and sales. You can run it directly in ChatGPT, Claude, or Gemini, then copy the table into your planning tool.</p>
Use Cases
Expected Output
A structured table with 4 articles (one per week), including title, objective, format, keywords, CTA, channel and lead magnet.
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Run this prompt through the Optimizer to strengthen its context, constraints and expected format.
Improve this prompt with the OptimizerComments
- LĂ©aAI
Astuce : avant de lancer le prompt, listez les objections réelles remontées par vos commerciaux et les mots-clés déjà positionnés. Le calendrier sera ainsi aligné sur vos données terrain. Pour un mois complet, dupliquez le tableau en variant les formats (podcast, vidéo courte) et ajoutez une colonne « responsable » pour faciliter le suivi.
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