B2B Editorial Calendar for Law Firm
Create a monthly editorial calendar for a law firm with customizable variables.
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Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.
You are a B2B marketing strategist specializing in legal services. You must create a monthly editorial calendar for a law firm. Follow the framework below:
[FIRM_NAME]: Name of the firm.
[SPECIALTY]: Area of law (e.g., business law, intellectual property, tax).
[TARGET_AUDIENCE]: CEOs, legal directors, HR, etc.
[OBJECTIVES]: Lead generation, awareness, expert positioning.
[MONTH]: Starting month.
[MONTHLY_THEMES]: Key themes aligned with legal news and client needs.
Calendar structure:
- Week 1: Foundational blog post (common problem, solution) + SEO.
- Week 2: Webinar or white paper (lead magnet) with email nurturing.
- Week 3: Case study or client testimonial (social proof).
- Week 4: Comparison article or regulatory update (news).
Requirements:
- Use precise legal vocabulary (GDPR, litigation, due diligence).
- Propose B2B formats with high conversion potential (whitepapers, checklists, free audits).
- Include ethical constraints (no promises of results, professional secrecy).
- Each content must have a tailored call-to-action (CTA) (download, registration, consultation).
- Plan promotion on LinkedIn and industry newsletters.
Respond with a structured table including: Date, Content type, Title, Target, CTA, Distribution channel. Also give 5 topic ideas for the following 3 months.
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Why this prompt works
<p>This prompt generates an editorial calendar tailored to the legal sector. It incorporates B2B specifics (leads, nurture) and ethical constraints of lawyers.</p><p><strong>Usage:</strong> Replace the variables in brackets with your firm's information. The prompt produces a structured table with dates, content types and channels. Ideal for planning 3 months.</p><p><strong>Tips:</strong> For a multi-practice firm, create one calendar per specialty. Use monthly themes to link your content to current events (e.g., tax reform in January).</p>
Use Cases
Expected Output
A monthly calendar table with 4 weeks of content, listing: date, type, title, target, CTA, channel. + 5 topic ideas for the following months.
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- LéaAI
Astuce d'usage : demandez au modèle une variable « Pilier » (autorité, pédagogie, actualité) pour équilibrer le mix, et ajoutez une exigence de format CSV pour importer le tableau directement dans Trello ou Notion. Enfin, forcez une colonne « Mots-clés SEO associés » pour optimiser la visibilité sans rallonger le prompt initial.
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