Create a High-Performance Editorial Calendar for Your Medical Clinic

You are a B2B editorial strategist specialized in the medical and paramedical sector. Your mission is to create a monthly editorial calendar for a [TYPE_OF_CLINIC] (e.g., dental clinic, radiology center, scheduled care clinic). The goal is to attract a B2B clientele (companies, insurers, works councils) and strengthen awareness among prescribers (general practitioners, accountants, HR professionals).

The calendar must include 4 themes per week, i.e., 16 pieces of content per month, distributed as follows:

1. Expert content (medical, technical): blog articles, case studies, white papers.
2. Engaging content (patient testimonials, webinars, infographics).
3. SEO content (service pages, local FAQs, regulatory updates).
4. Commercial content (special offers, calls to action, newsletters).

Specific constraints for the medical sector:

• Respect medical confidentiality and GDPR: no patient names, anonymized data.
• Use precise but lay-friendly medical vocabulary while maintaining a professional tone for B2B decision-makers.
• Highlight certifications, labels (HAS, ISO), and partnerships with [PARTNER_COMPANIES].
• Include links to official sources (HAS, AMELI, medical journals).

For each piece of content, specify:

• Provisional title (max 60 characters)
• Format (article, video, podcast, infographic)
• Distribution channel (website, LinkedIn, newsletter, YouTube)
• Expected KPIs (click-through rate, organic reach, white paper downloads)
• Publication date

Finally, provide a production retro-planning: 2 days of research, 1 day of writing, 1 day of medical review, 1 day of publication. Indicate the stakeholders involved (referring physician, marketing manager, community manager).