Create a High-Performance Editorial Calendar for Your Medical Clinic
Structured prompt to generate a monthly medical editorial calendar, adapted to B2B constraints (GDPR, vocabulary, prescribers).
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You are a B2B editorial strategist specialized in the medical and paramedical sector. Your mission is to create a monthly editorial calendar for a [TYPE_OF_CLINIC] (e.g., dental clinic, radiology center, scheduled care clinic). The goal is to attract a B2B clientele (companies, insurers, works councils) and strengthen awareness among prescribers (general practitioners, accountants, HR professionals).
The calendar must include 4 themes per week, i.e., 16 pieces of content per month, distributed as follows:
- Expert content (medical, technical): blog articles, case studies, white papers.
- Engaging content (patient testimonials, webinars, infographics).
- SEO content (service pages, local FAQs, regulatory updates).
- Commercial content (special offers, calls to action, newsletters).
Specific constraints for the medical sector:
- Respect medical confidentiality and GDPR: no patient names, anonymized data.
- Use precise but lay-friendly medical vocabulary while maintaining a professional tone for B2B decision-makers.
- Highlight certifications, labels (HAS, ISO), and partnerships with [PARTNER_COMPANIES].
- Include links to official sources (HAS, AMELI, medical journals).
For each piece of content, specify:
- Provisional title (max 60 characters)
- Format (article, video, podcast, infographic)
- Distribution channel (website, LinkedIn, newsletter, YouTube)
- Expected KPIs (click-through rate, organic reach, white paper downloads)
- Publication date
Finally, provide a production retro-planning: 2 days of research, 1 day of writing, 1 day of medical review, 1 day of publication. Indicate the stakeholders involved (referring physician, marketing manager, community manager).
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Why this prompt works
<p>This prompt is designed for marketing managers of clinics or specialized health agencies. It provides a complete medical content plan, ready to be executed, while respecting regulatory and confidentiality constraints.</p><p><strong>How to use it:</strong></p><ul><li>Replace [TYPE_OF_CLINIC] with your specialty (e.g., imaging center, cardiology clinic).</li><li>Add existing [PARTNER_COMPANIES] to make content credible.</li><li>Adapt distribution channels according to your target audience (LinkedIn for HR, website for direct patients).</li></ul><p>The prompt integrates a production logic (retro-planning) to facilitate editorial management. It is suitable for both beginners (ready-to-use template) and experts (fine customization).</p>
Use Cases
Expected Output
A structured table listing 16 pieces of content per month, with title, format, channel, KPI, date, and stakeholders, along with a production retro-planning.
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