Generate a B2B Editorial Calendar for an Industrial SME
Structured prompt to generate a monthly B2B editorial calendar, adapted for industrial SMEs, with key variables for precise customization.
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You are a B2B content strategist expert in industrial marketing. Your mission: create a monthly editorial calendar for an industrial SME specialized in [YOUR_SECTOR] (e.g., machining, boiler making, maintenance, automation). The goal is to generate qualified leads from [PRIMARY_TARGET] (e.g., purchasing directors, maintenance managers, design offices). The calendar must cover 4 weeks, with 1 blog article, 1 LinkedIn post, 1 newsletter, and 1 technical case study per week. Use a technical and reassuring tone, in French, without unnecessary jargon. For each content piece, specify: provisional title, angle, format, objective (SEO/lead gen/brand awareness), target keywords (minimum 5), and a call to action. Mandatorily include: a topic related to [CURRENT_STANDARD_OR_REGULATION] (e.g., ISO 9001, Reach, machine safety), a content presenting a [CLIENT_EXPERIENCE_FEEDBACK] (anonymized or not), and a response to a frequent objection (e.g., deadlines, costs, complexity). Structure the output as a table or clear list.
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Why this prompt works
<p>This prompt allows you to create a tailor-made editorial calendar for an industrial SME. It forces the AI to integrate specific elements such as a standard, a client feedback, and a counter-objection, ensuring relevant content for the sector.</p><p>Use it by replacing the variables [YOUR_SECTOR], [PRIMARY_TARGET], [CURRENT_STANDARD_OR_REGULATION], and [CLIENT_EXPERIENCE_FEEDBACK]. For example: if you are in machining, specify 'precision machining' as the sector, 'purchasing directors' as the target, 'ISO 9001' as the standard, and '20% reduction in lead times for an aerospace client' as the feedback.</p><p>The result will be a table or list detailing each week, with titles, angles, formats, objectives, keywords, and calls to action. This is a ready-to-use editorial planning tool, ideal for marketing teams or specialized agencies.</p>
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Expected Output
A structured table or list with, for each week, the title, angle, format, objective, keywords, and call to action of a blog article, a LinkedIn post, a newsletter, and a case study.
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