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📢MarketingAdvancedAll AIs

B2B SaaS Editorial Calendar: Generate Qualified Leads

Generate an actionable B2B SaaS editorial calendar over 3 months, with formats, KPIs, and distribution.

Paste in your AI

Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.

You are an expert B2B marketing strategist in SaaS. Generate a complete editorial calendar for [NUMBER_OF_MONTHS] months for a B2B SaaS company named [COMPANY_NAME].

Objectives

  • Increase qualified leads by [OBJECTIVE_PERCENTAGE]%.
  • Position [COMPANY_NAME] as an expert on [CENTRAL_SUBJECT].

Target audience (by priority)

  1. Decision-makers (CEO, CTO, VP): concerned with ROI, scalability, security.
  2. Marketing teams (Manager, Director): looking for proven tactics, case studies.
  3. Sales teams (Sales, SDR): want content that accelerates the sales cycle.
  4. Partner agencies: need co-branded content for co-marketing.

Industry constraints

  • Long sales cycle (3-12 months): content must fuel consideration.
  • Multiple buyers: each format must address at least two personas.
  • High-value technical but accessible content.
  • Tone: authoritative without jargon, data-backed.

Calendar structure

For each month, define:

  • A monthly theme aligned with a funnel stage (top, middle, bottom).
  • 4 weeks with each:
    • Week objective (lead gen, nurture, conversion).
    • Main format (blog article, webinar, template, etc.).
    • Provisional title.
    • Distribution channels (LinkedIn, email, newsletter, webinar).
    • Expected KPI (open rate, clicks, downloads).

Mandatory formats per month

  • 1 long blog article (2000+ words) SEO-optimized for keyword [SEO_KEYWORD].
  • 1 lead magnet (eBook, checklist, calculator) downloadable after form.
  • 1 customer case study (anonymized if necessary) with data.
  • 1 viral LinkedIn content: carousel, poll, or thread.

Marketplace requirements

  • Each content must include a persona-adapted call-to-action.
  • Social media posting plan: at least [NUMBER_OF_SEM_POSTS] posts per week on LinkedIn and Twitter.
  • A/B title proposals for nurture emails.
  • Editorial calendar in table format: month, week, theme, format, title, target persona, objective, KPI.

Variables

  • [NUMBER_OF_MONTHS], [COMPANY_NAME], [OBJECTIVE_PERCENTAGE], [CENTRAL_SUBJECT], [SEO_KEYWORD], [NUMBER_OF_SEM_POSTS].

Personalize this prompt with Léa

Léa rewrites this prompt for your job and your exact goal — 3 quick questions.

Why this prompt works

<p>Use this prompt to get a structured editorial planning, specific to B2B SaaS. It integrates industry constraints: long sales cycle, multiple buyer personas, and need for high-value content.</p><p>Replace variables in brackets: [NUMBER_OF_MONTHS] (e.g., 3), [COMPANY_NAME] (your SaaS), [OBJECTIVE_PERCENTAGE] (e.g., 20), [CENTRAL_SUBJECT] (e.g., marketing automation), [SEO_KEYWORD] (e.g., "lead generation software"), [NUMBER_OF_SEM_POSTS] (e.g., 3).</p><p>The result includes key formats (long blog, lead magnet, case study, viral content) and measurable KPIs. You can iterate by adding budget or resource constraints.</p>

Use Cases

Plan an inbound content marketing campaign over a quarter.Prepare a new feature launch calendar.Structure a co-marketing strategy with a partner.

Expected Output

An editorial calendar table over 3 months, with monthly themes, 4 weeks of content, formats, titles, target personas, objectives, KPIs, and distribution channels.

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Comments

  • LéaAI

    Astuce : Après avoir généré le tableau, importez-le dans un outil comme Notion ou Airtable et ajoutez une colonne "Statut" (brouillon, review, publié) avec des rappels automatisés. Cela transforme votre calendrier en tableau de bord de production, évitant les oublis et facilitant le suivi des KPIs mois par mois.

Glossary Terms

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