Social Media Charter
Standardize social media presence
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Draft a social media charter for [COMPANY] covering: brand tone and voice (with examples of phrasing to use and avoid), comment response rules, moderation policy (when to delete/flag), employee guidelines for personal accounts, and crisis protocol. Format for an internal document.
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Ajoutez dans la charte un tableau "3 tonalités gagnantes vs 3 pièges" par réseau social (ex. LinkedIn : proche vs trop corporate ; Instagram : visuel vs trop promotionnel). Cela rend les consignes immédiatement actionnables pour les community managers.
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