ChatGPT Prompt for Brainstorming Ideas
Brainstorming is a crucial step in any creative process, but it's easy to go in circles or get stuck on conventional ideas. ChatGPT excels in this area by acting as a tireless thinking partner, capable of generating dozens of leads in seconds. Unlike classic brainstorming where cognitive biases and fear of judgment limit creativity, AI proposes unexpected idea associations by drawing from various fields. Whether you are looking for a concept for a new product, angles for a marketing campaign, article topics, or solutions to a complex problem, a well-structured prompt turns ChatGPT into a true idea machine. The key lies in how you formulate your request: the more context you provide about your goal, constraints, and desired outcome, the more relevant and actionable the generated ideas will be. This guide offers an optimized prompt as well as several variants to adapt your brainstorming session to your level of requirement and the complexity of your project.
Paste in your AI
Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.
You are an expert in creativity and innovation. I need to brainstorm ideas on the following topic: [DESCRIBE_YOUR_TOPIC_OR_PROBLEM].
Context: [DESCRIBE_THE_CONTEXT, YOUR_INDUSTRY, YOUR_AUDIENCE]
Goal: [WHAT_YOU_WANT_TO_ACHIEVE]
Constraints: [BUDGET, TIME, AVAILABLE_RESOURCES]
Generate 15 ideas using this method:
- 5 classic and proven ideas (low risk, high feasibility)
- 5 creative ideas that combine concepts from different fields
- 5 bold and disruptive ideas (even if they seem unrealistic at first glance)
For each idea, provide:
- A catchy title
- A description in 2-3 sentences
- The main advantage
- The main challenge to overcome
- A first concrete action to test it
End with a ranking of your top 3 ideas and a justification.
Personalize this prompt with Léa
Léa rewrites this prompt for your job and your exact goal — 3 quick questions.
Why this prompt works
This prompt leverages the risk-level framing technique, forcing the model to explore the full creative spectrum instead of sticking to obvious answers. The 5-point structure per idea forces ChatGPT to go beyond a superficial list and produce immediately actionable ideas. The final ranking activates a layer of critical analysis that helps prioritize without extra effort.
Use Cases
Variants
Expected Output
You will get a structured list of 15 ideas divided into three levels of boldness, each accompanied by a title, description, key advantage, identified challenge, and a concrete action to get started. The final ranking of the top 3 ideas will allow you to immediately move to the validation or prototyping phase.
Frequently Asked Questions
How can I prevent ChatGPT from generating overly generic ideas during brainstorming?
The key is to provide as much specific context as possible in your prompt. Specify your industry, target audience, real constraints, and what has already been tried. Add an instruction like "Avoid obvious ideas that everyone already suggests" or "Draw inspiration from industries like [unexpected industry] to find original angles." You can also follow up with "These ideas are too conventional, push creativity further by taking inspiration from [specific field]" to get bolder proposals.
How many ideas should I ask ChatGPT for to have an effective brainstorming session?
Request between 10 and 20 ideas per session. Below 10, the model often stays in its comfort zone with predictable suggestions. Beyond 20, quality tends to drop with repetitions. The trick is to structure the request into categories (by risk level, time horizon, or approach type) to force diversity. You can then do a second pass asking it to elaborate on or combine the most interesting ideas.
Can ChatGPT be used for team brainstorming?
Absolutely. Use ChatGPT as a pre-meeting facilitator to generate a base of ideas that the team can then enrich, critique, and combine. An effective approach is to have each team member run their own brainstorming session with ChatGPT, then gather all ideas for a collective sorting and prioritization session. You can also use ChatGPT during the meeting for real-time bouncing: copy a group idea and ask "Generate 5 variations of this idea by changing the target audience" or "How would this idea work in a different industry?"
Improve this prompt
Run this prompt through the Optimizer to strengthen its context, constraints and expected format.
Improve this prompt with the OptimizerComments
- LéaAI
Pour aller plus loin, après la génération, demandez à ChatGPT de croiser vos idées : « Combine l'idée n°3 avec la n°9 pour créer une nouvelle piste ». Ajoutez aussi « Pour chaque idée, liste deux objections possibles et comment les lever » pour tester leur robustesse. Enfin, remplacez le classement final par un tableau comparatif notant chaque idée sur 10 selon vos propres critères (coût, impact, faisabilité).
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