ChatGPT Prompt to Write a Sales Page
Writing a sales page is one of the most demanding exercises in digital marketing. It must capture attention in seconds, maintain interest, create desire, and trigger action—the famous AIDA model. With ChatGPT, you can generate a structured and persuasive sales page in minutes, provided you give it a sufficiently precise prompt. A good prompt must include the product or service context, the target customer profile, their main pains, the transformation promise, and the desired tone. Without these elements, ChatGPT will produce generic text that won't convert. The prompts presented on this page incorporate direct response copywriting principles—a compelling hook, problem amplification, solution presentation, social proof, objection handling, and a clear call to action. Whether you're selling an online course, a SaaS software, or a coaching service, these prompts will give you a solid foundation that you can then refine with your ground-level knowledge. The goal is not to replace an expert copywriter but to give you a professional-quality first draft that saves you hours of work.
Paste in your AI
Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.
You are a direct-response sales page copywriter trained in the methods of Gary Halbert, Eugene Schwartz, and David Ogilvy. Write a complete sales page for the following product/service:
Product/Service: [PRODUCT_NAME_AND_SHORT_DESCRIPTION]
Price: [OFFER_PRICE]
Target Customer: [Describe your ideal client: age, situation, expertise level]
Main Problem: [The #1 problem your client wants to solve]
Promised Result: [The concrete transformation after purchase]
Available Proof: [Testimonials, quantified results, certifications]
Desired Tone: [Direct and energetic / Professional and reassuring / Conversational and empathetic]
Mandatory sales page structure:
- Hook: A powerful headline that speaks to the reader's problem or frustration
- Problem Amplification: Describe the reader's painful situation with empathy (use "you")
- Pivot to Solution: Present the product as the logical answer to the problem
- Key Benefits: List 5-7 result-oriented benefits (not features)
- Social Proof: Incorporate the provided testimonials and results
- Offer Details: Detail what is included with the perceived value of each element
- Bonuses: Suggest 2-3 relevant bonuses that strengthen the offer
- Guarantee: Propose a guarantee that eliminates risk for the buyer
- Objection Handling: Anticipate and answer the 3 most common objections
- Call to Action: A clear, urgent, and repeated CTA
- PS: A postscript that summarizes the offer and creates urgency
Write in English, with short, punchy sentences. Use catchy subtitles for each section. The text must be at least 1500 words.
Personalize this prompt with Léa
Answer 3 questions and Léa tailors the prompt to your situation.
Why this prompt works
This prompt works because it combines a precise expert role (direct-response copywriter) with a mandatory 11-section structure that covers the buyer's entire psychological journey. By explicitly asking for key variables—target customer, problem, transformation, and proof—it forces the user to clarify their positioning, allowing ChatGPT to produce targeted rather than generic text. The minimum length constraint prevents superficial responses.
Use Cases
Variants
Expected Output
You will get a complete sales page of 1500 to 2500 words, structured according to direct response copywriting principles. The text will contain a magnetic hook, progressive argumentation that amplifies desire, naturally integrated social proof, and strategically placed calls to action. You will then need to personalize specific details and adjust the tone to your brand.
Frequently Asked Questions
How do I adapt the prompt if I'm selling a service instead of a product?
Replace product features with the stages of your process and the concrete deliverables the client will receive. Emphasize your unique methodology and the results your previous clients have achieved. Instead of describing features, describe the customer experience: the process, touchpoints, and included support. ChatGPT will adapt naturally if you provide these elements in the prompt fields.
The text generated by ChatGPT is too generic; how can I improve it?
The problem almost always stems from a lack of specificity in the prompt variables. Replace vague descriptions with concrete data: instead of "improves your results," write "go from 2 to 15 clients per month in 90 days." Add real client verbatims in the proof field. You can also follow up with ChatGPT using: "Rewrite this section using specific numbers, concrete examples, and language my client would actually use daily. Here are typical phrases from my audience: [examples]."
Should I use the text as-is or edit it?
Never publish raw text without reviewing it. ChatGPT provides you with a solid, structured first draft, but you absolutely must: verify that facts and figures are accurate, adjust the tone to match your brand voice, personalize examples with real client situations, and test different hooks. Treat the output like a copywriter's draft that you refine, not as a final text. The best results come from iteration: generate, edit, then ask ChatGPT to rewrite weak sections.
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