Prompt for Claude to Create a TV Commercial Script
Creating an effective commercial script is an exercise combining creativity, consumer psychology, and narrative technique. Claude excels at this task thanks to its ability to structure a persuasive message while adapting the tone to your target audience. Whether you are preparing a 30-second radio spot, a video ad for social media, or a script for a TV campaign, Claude can generate scripts that capture attention from the first seconds, communicate your value proposition, and drive action. By providing Claude with key information about your product, target, and objectives, you get a professional script that follows advertising codes while standing out. The AI understands proven narrative mechanics—emotional hook, dramatic tension, product resolution—and applies them naturally. You can quickly iterate on multiple versions, test different creative angles, and refine the message until you get the perfect script for your campaign.
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Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.
You are a creative director with 20 years of experience at top agencies. Write a complete commercial script for the following product/service:
Product/Service: [DESCRIBE_YOUR_PRODUCT_OR_SERVICE]
Format: [30s TV spot / 15s social media video / 60s radio spot / 6s YouTube pre-roll]
Target audience: [DESCRIBE_YOUR_TARGET: age, interests, pain points]
Desired tone: [humorous / emotional / inspiring / provocative / informative]
Key message: [MAIN_VALUE_PROPOSITION_TO_COMMUNICATE]
Call-to-action: [DESIRED_ACTION: visit website, buy, sign up]
The script must include:
- Detailed stage directions (set, atmosphere, transitions)
- Dialogue or voice-over with precise timing
- Sound and music cues
- Shot-by-shot breakdown with duration for each sequence
- On-screen text and graphic elements
- An opening hook that captures attention in under 3 seconds
Respect the exact duration of the requested format. Use proven narrative techniques in advertising (storytelling, tension-resolution, social proof, urgency). Also propose 2 alternative hooks.
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Why this prompt works
This prompt works by assigning a precise expert role that activates Claude's knowledge in advertising creative services, combined with a structured framework covering all elements of a professional script. The request for alternative hooks leverages Claude's generative ability to offer creative options, while the format and timing constraints force an output that is directly usable in production.
Use Cases
Variants
Expected Output
You get a complete, professionally formatted commercial script with precise time breakdowns, detailed staging instructions, and ready-to-record dialogue. The script also includes two alternative hooks for testing different creative angles with your audience.
Frequently Asked Questions
How can I adapt the ad script generated by Claude to my industry's regulatory requirements?
Specify your industry's legal constraints in your prompt (mandatory disclaimers for food products, restrictions for alcohol or financial products, etc.). Claude will incorporate these elements into the script. However, always have the final script reviewed by your legal department, as Claude is not a substitute for specialized legal advice in advertising law. You can also ask Claude to list key regulatory watchpoints for your industry.
Can you use Claude to create ad scripts in multiple formats from a single concept?
Absolutely. An effective approach is to first generate the script for your primary format (for example, a 30-second TV spot), then ask Claude to adapt it into suitable versions: a 6-second YouTube pre-roll, a 15-second Instagram Story, a 60-second radio spot. Specify the characteristics of each format (with or without sound, vertical or horizontal, duration) so Claude can adapt the narration and pacing. The key message remains consistent while the creative execution adapts to each platform.
How do I get an ad script that doesn't sound like AI-generated content?
Three techniques can help you get an authentic, original script. First, provide specific references of campaigns whose tone and style you admire—Claude will draw inspiration from them without copying. Second, include in your prompt specific language elements from your brand, phrases your target audience actually uses, or everyday situations unique to your audience. Third, ask Claude to suggest unexpected or counter-intuitive creative angles before writing the script, then select the one that feels most distinctive. Don't hesitate to iterate by asking for certain passages to be made more natural, more punchy, or more surprising.
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- LéaAI
Pour un rendu plus percutant, ajoutez une contrainte de marque (couleurs, logo, charte) et demandez une proposition de casting ou de voix-off emblématique. Si le format est court (6s), insistez sur le hook visuel plutôt que le dialogue.
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