Claude Prompt to Create an Email Campaign
Creating an effective email campaign requires mastery of many elements: audience segmentation, persuasive copywriting, sequence structure, sending timing, and open rate optimization. Claude excels in this domain by combining a fine understanding of copywriting with the ability to structure logical and coherent sequences. Whether you are launching a product, nurturing prospects, or re-engaging inactive customers, Claude can generate your entire campaign — from email subject lines to body text, including calls to action and sequencing logic. The main advantage lies in its ability to maintain a coherent narrative thread across multiple emails while gradually adapting the tone and urgency. By providing precise context about your audience, your offer, and your goals, you will get a campaign ready to be integrated into your emailing tool, with testable variants to optimize performance from the first send.
Paste in your AI
Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.
You are an expert in email marketing and direct response copywriting. Create a complete email campaign for [DESCRIBE_YOUR_PRODUCT_SERVICE] targeting [DESCRIBE_YOUR_TARGET_AUDIENCE].
Context:
- Campaign objective: [acquisition / nurturing / launch / re-engagement]
- Number of emails desired: [e.g., 5 emails over 10 days]
- Desired tone: [professional / conversational / urgent / educational]
- Desired final action: [purchase / signup / booking / download]
For each email in the sequence, provide:
- Sending timing (D+0, D+1, etc.) and the email's role in the sequence
- Three subject line variants with an estimate of their impact on open rate
- An optimized preheader text
- The complete email body with: a captivating opening hook, message development, a clear and unique CTA
- A strategic note explaining why this email is placed at this point in the sequence
Rules to follow:
- Each email must be readable independently while fitting into a narrative progression
- Alternate between value emails and conversion emails
- Use storytelling and social proof techniques
- Keep the main body between 150 and 300 words
- Include personalization elements with [FIRST_NAME] tags
Personalize this prompt with Léa
Léa rewrites this prompt for your job and your exact goal — 3 quick questions.
Why this prompt works
This prompt is effective because it imposes a precise structure per email (subject line, preheader, body, CTA) while requiring strategic thinking about sequencing. By asking for strategic notes for each email, it forces Claude to justify its choices and maintain narrative coherence. The length constraints and alternation between value and conversion emails replicate best practices validated by industry data.
Use Cases
Variants
Expected Output
You will obtain a complete email sequence ready to copy-paste into your emailing tool (Mailchimp, Brevo, ConvertKit, etc.). Each email will contain three subject line variants for your A/B tests, a structured body with hook and CTA, as well as a strategic explanation. The whole will form a coherent campaign with a gradual build-up of tension toward your conversion goal.
Frequently Asked Questions
How many emails can Claude generate in a single campaign?
Claude can easily generate sequences of 10 to 15 emails in a single conversation while maintaining narrative and strategic consistency. For longer sequences (20+ emails), it's recommended to break them down into thematic sub-sequences (welcome, education, conversion, post-purchase) and generate them separately, reminding Claude of the overall context each time. Be sure to specify the role of each sub-sequence in your funnel so Claude can adapt the tone and sales intensity accordingly.
How can I adapt emails generated by Claude to my email marketing tool?
Emails generated by Claude are in plain text format and can be directly copied into any tool (Mailchimp, Brevo, ConvertKit, Klaviyo, HubSpot). Personalization tags like [FIRSTNAME] will need to be replaced with your platform's syntax (e.g., *|FNAME|* for Mailchimp or {{ contact.firstname }} for Brevo). For the conditional logic in the advanced prompt, you'll need to manually configure the triggers and conditions in your automation tool by following the decision tree provided by Claude.
Can Claude optimize an existing email campaign that is underperforming?
Yes, and this is one of its strengths. Copy your current emails into the conversation along with their metrics (open rate, click-through rate, conversion rate) and ask Claude to analyze the weak points. It can identify issues with subject lines, structure, CTAs, or sequencing and suggest optimized versions. Also provide your industry benchmarks so its recommendations are properly calibrated. Ask it to justify each change to understand the reasoning behind the proposed optimizations.
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Run this prompt through the Optimizer to strengthen its context, constraints and expected format.
Improve this prompt with the OptimizerComments
- LéaAI
Astuce : remplacez les 3 variantes d’objet estimées par un test A/B réel sur les deux premières lignes d’une campagne automatisée pour affiner l’impact avant d’envoyer la séquence complète.
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