Claude Prompt to Create a Social Media Strategy
Social media have become an essential lever for developing brand visibility, generating leads, and building community loyalty. However, creating a coherent and effective social media strategy remains a complex exercise: you need to analyze your audience, choose the right platforms, define an editorial line, plan content, and measure results. Claude excels at this task thanks to its ability to structure a comprehensive strategic reflection while considering multiple variables simultaneously. By providing it with precise information about your company, your goals, and your target audience, you get a tailored social media strategy, complete with an editorial calendar, format recommendations, and relevant KPIs. The AI saves you hours of work by synthesizing industry best practices while adapting them to your specific context. Whether you are a community manager, entrepreneur, or marketing manager, these prompts will help you move from improvised social presence to a methodical, results-oriented strategy.
Paste in your AI
Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.
Act as an expert social media strategy consultant with 10 years of experience. I want to create a complete social media strategy for my company.
Company context:
- Name: [COMPANY_NAME]
- Industry: [INDUSTRY]
- Main products/services: [DESCRIBE]
- Primary target audience: [PERSONA: age, profession, interests]
- Business goals: [awareness / lead generation / sales / loyalty]
- Monthly social media budget: [BUDGET]
- Available resources: [internal team / freelancer / tools]
Provide me with a complete strategy structured as follows:
- Audit and positioning: Analysis of relevant platforms for my target audience with justification for each choice
- Editorial line: Tone of voice, pillar themes (minimum 4), ratio of educational/entertaining/promotional content
- Platform strategy: For each selected network, define posting frequency, priority formats, optimal times, and strategic hashtags
- Editorial calendar: A typical 4-week schedule with subjects, formats, and platforms for each post
- Engagement strategy: Comment response protocol, community strategy, potential collaborations and partnerships
- KPIs and dashboard: Key metrics to track per platform, quantified goals at 3 and 6 months, recommended tracking tools
Be concrete and actionable. Give specific examples of posts for each editorial pillar.
Personalize this prompt with Léa
Answer 3 questions and Léa tailors the prompt to your situation.
Why this prompt works
This prompt works by assigning an expert role that activates Claude's specialized knowledge, combined with a detailed business context that enables deep customization. The six numbered deliverables force a comprehensive and organized response, while the request for concrete examples avoids generic recommendations and ensures a directly actionable result.
Use Cases
Variants
Expected Output
You will receive a complete strategic document of 1500 to 2500 words including justified platform selection, an editorial line with thematic pillars, a 4-week editorial calendar ready to execute, and quantified KPIs. The deliverable is detailed enough to serve as an immediate operational roadmap or a brief for a social media team.
Frequently Asked Questions
How can I adapt my strategy if I'm on more than 3 social networks?
Specify each platform in the prompt along with your current stats (followers, engagement, top-performing content). Ask Claude to prioritize platforms by potential ROI and recommend which ones to drop or scale back. A diluted presence across 5 networks is often less effective than a focused strategy on 2–3 well-executed platforms. Claude can also suggest a cascading content strategy where core content is created for one platform and then adapted for the others.
Is the strategy generated by Claude up-to-date with the latest social media trends?
Claude has deep knowledge of social media mechanics, content formats, and strategic best practices that remain broadly relevant. For very recent trends (new formats, algorithm changes), enhance your prompt by mentioning the shifts you've noticed. You can also ask Claude to structure its strategy around timeless principles (storytelling, added value, consistency) while leaving you room for tactical adaptation.
How do I use Claude to create social media content after defining the strategy?
Once your strategy is validated, reuse it as context in your follow-up conversations with Claude. Copy your editorial line and content pillars, then ask Claude to draft a full week of posts while adhering to the defined tone. You can also ask it to repurpose a single topic into multiple formats (LinkedIn carousel, X thread, Instagram Reel, Facebook post) to maximize your content output while maintaining strategic consistency.
Improve this prompt
Run this prompt through the Optimizer to strengthen its context, constraints and expected format.
Improve this prompt with the OptimizerComments
- LéaAI
Pour affiner la ligne éditoriale, remplace le ratio générique par une répartition calculée à partir des données de tes concurrents directs (outil like publer ou fanpage karma).
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