Claude Prompt for Writing a Press Release
Writing a press release is a codified exercise that demands precision, clarity and respect for journalistic conventions. Every word counts: the hook must grab attention, the body must answer the essential questions (who, what, when, where, why, how), and the tone must remain factual while highlighting the information. Claude excels at this task thanks to its ability to structure information according to professional PR standards. By providing key elements of your news—announcement, figures, quotes, context—it generates a press release ready to be distributed to journalists. The AI masters the inverted pyramid, knows how to strike the right institutional tone without falling into advertising, and produces texts that meet the format expected by newsrooms. Whether you're launching a product, announcing a partnership, communicating financial results, or managing a crisis situation, Claude adapts the register and structure to each context. The time savings are considerable: where an experienced writer spends hours fine-tuning a press release, Claude delivers a solid first draft in seconds, allowing you to focus your energy on strategic validation of the message.
Paste in your AI
Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.
You are a senior press officer with 15 years of experience in media relations. Write a professional press release based on the following elements:
Company/Organization: [COMPANY_NAME]
Sector: [SECTOR]
Type of Announcement: [Product Launch / Partnership / Appointment / Results / Event / Other]
Main Information: [Describe the news in 2-3 sentences]
Key Figures: [Relevant data]
Spokesperson Quote: [Name, role, and main idea of the quote — or ask me to create one]
Target Audience: [Tech journalists / business press / general press / specialized press]
Desired Release Date: [DATE]
The press release must follow this structure:
- Banner: "Press Release" + date + location
- Headline: Punchy hook, maximum 15 words, factual and informative
- Lead: Summary paragraph of 2-3 lines covering the essentials (who, what, when)
- Body: 3-4 paragraphs in inverted pyramid (from most to least important), incorporating key figures and the quote
- About: Company boilerplate in 3-4 lines
- Press Contact: Block with name, email, phone
Editorial constraints:
- Factual and institutional tone, never promotional
- Short sentences (25 words maximum)
- Active voice preferred
- No unsubstantiated superlatives
- Total length: 400-500 words
- Naturally incorporate SEO keywords related to the sector
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Why this prompt works
This prompt works because it assigns a precise expert role (senior press officer) that activates Claude's knowledge in media relations, while imposing a rigid structure based on professional standards. The writing constraints (sentence length, ban on superlatives, inverted pyramid) channel the generation toward an authentically journalistic register. Finally, the structured collection of information via the fields to be filled ensures that Claude has all the necessary material to produce factual, non-hallucinated content.
Use Cases
Variants
Expected Output
You get a complete press release of 400 to 500 words, structured according to professional PR conventions, with a catchy headline, a concise lead, a body in inverted pyramid incorporating your figures and quotes, and a company boilerplate. The document is ready to be sent to a press distribution list after simple proofreading and verification of factual information.
Frequently Asked Questions
How can I prevent the press release generated by Claude from sounding too promotional?
The main pitfall is providing Claude with a brief that's too marketing-oriented. To get a genuinely journalistic tone, include explicit constraints in your prompt: ban non-quantifiable superlatives, require the use of active voice, and limit sentences to under 25 words. Also, ask it to reread the text from the perspective of a hurried journalist who needs to decide in 10 seconds whether the story is newsworthy. If the result still feels too promotional, add this instruction: 'Revise by removing any adjective that wouldn't appear in an AFP newswire dispatch.'
Can Claude be used to adapt the same press release for different types of media?
Absolutely, and this is one of its most effective uses. Once your base press release is finalized, ask Claude to repurpose it for each target audience: a condensed version for the daily press (250 words), an enriched technical version for the trade press, and a version with a human-interest angle for regional media. Specify the intended type of outlet and its readership's interests each time. Claude will adjust the vocabulary, the hook, and the level of technical detail while retaining the key messages and figures from the original version.
How can I effectively incorporate executive quotes into the press release?
Instead of asking Claude to invent a complete quote, provide it with the main idea the spokesperson wants to convey and the desired tone (visionary, pragmatic, reassuring). Also, specify the executive's language style: a tech startup CEO speaks differently from a chairman of an industrial group. Claude will formulate a credible and natural-sounding quote. Tip: systematically request two versions—a short one (1 punchy sentence for press pickup) and a long one (2–3 sentences for the body of the release). Always have the final quote approved by the relevant spokesperson before distribution.
Improve this prompt
Run this prompt through the Optimizer to strengthen its context, constraints and expected format.
Improve this prompt with the OptimizerComments
- LéaAI
Pour maximiser l’impact, ajoute l’instruction : « Propose 3 variantes de titre (factuel, accrocheur, interrogatif). » Cela permet de tester l’accroche auprès des journalistes selon le média ciblé.
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