GitHub Copilot Prompt for Writing a Sales Page
GitHub Copilot, initially designed as a development assistant, proves to be a remarkably effective tool for writing compelling sales pages. Thanks to its ability to generate structured text directly in your code editor, Copilot allows you to create sales pages in HTML or Markdown without leaving your work environment. The major advantage lies in its understanding of technical context: it can simultaneously generate persuasive copywriting and the semantic structure of your page. Whether you are a developer creating a landing page for your SaaS or a marketer working in a headless CMS, Copilot transforms your product brief into a structured sales pitch. By combining proven copywriting techniques (AIDA, PAS, storytelling) with the power of contextual autocompletion, you get sales pages that convert, all without leaving VS Code. This prompt has been optimized to leverage Copilot's context window and produce immediately usable results.
Paste in your AI
Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.
You are a copywriting expert specializing in high-converting sales pages. Write a complete sales page for the following product:
- Product: [PRODUCT_NAME]
- Target: [IDEAL_CUSTOMER_DESCRIPTION]
- Main problem: [CUSTOMER_FRUSTRATION_OR_PAIN]
- Solution: [HOW_THE_PRODUCT_SOLVES_THE_PROBLEM]
- Price: [PRICE_AND_OFFER]
- Social proof: [TESTIMONIALS, KEY FIGURES, RESULTS]
Structure the sales page following this plan:
- Catchy headline targeting the main pain point
- Sub-headline amplifying the promise
- Problem section: describe the prospect's frustrating situation with empathy (use the PAS framework)
- Solution section: present the product as the natural answer
- Key benefits: list 5-7 results-oriented benefits (not features)
- Social proof: include testimonials and credibility numbers
- Detailed offer: present what is included with the perceived value of each element
- Guarantee: formulate a guarantee that eliminates risk
- FAQ: 4-5 common objections turned into selling points
- Final CTA: urgent and clear call to action
Tone: conversational but professional, like a trusted advisor. Use formal "you" (vous). Integrate power words and smooth transitions between each section. Each sentence should make you want to read the next.
Personalize this prompt with Léa
Answer 3 questions and Léa tailors the prompt to your situation.
Why this prompt works
This prompt works because it provides Copilot with a precise structural framework (the 10-section plan) while giving it the necessary contextual variables via placeholders. The PAS (Problem-Agitate-Solution) framework and AIDA structure are implicitly integrated into the order of sections, guiding generation towards naturally persuasive text. The instruction on tone and transitions ensures stylistic consistency across the entire page.
Use Cases
Variants
Expected Output
You get a complete sales page of 800-1500 words, structured in clear sections with catchy headlines, a persuasive pitch, and strategically placed calls to action. The text follows a natural psychological progression that takes the reader from the problem to the purchase, with social proof elements and a guarantee that overcomes objections.
Frequently Asked Questions
Can GitHub Copilot really produce professional-quality copywriting?
GitHub Copilot provides a solid foundation that needs refinement. Its strength lies in quickly structuring a full page and generating coherent arguments. However, the best results come from iterating: generate a first draft, pinpoint the weak sections, then ask Copilot to rewrite them with more specific instructions. Think of it as a skilled first draft you polish, not a finished product.
How do I adapt the prompt if I sell a service rather than a product?
Replace mentions of 'product' with 'service' and add the following to your placeholders: the length of support, the step-by-step process, and the measurable outcomes your clients achieve. For services, put more emphasis on the testimonials section and the unique mechanism (your methodology). Also include a 'How it works in practice' section that describes the customer journey after purchase.
What's the best way to use Copilot to test multiple sales angles?
Create multiple files with variations of the 'Main problem' placeholder. For example, for accounting software, test the time-saving angle, the tax compliance angle, and the cost-savings angle. Compare the generated pages and combine the best sections from each version. You can also explicitly ask Copilot to rewrite only the headline and lead with a different angle, keeping the rest of the page the same.
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