Create a content scorecard
Standardize content quality reviews
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Create a content quality scorecard for reviewing content before publication. Define 10-12 criteria across: audience relevance (does this serve a specific persona and stage?), originality (unique angle or data?), depth (comprehensive treatment?), SEO (keyword, structure, internal links), readability (grade level, structure), accuracy (sources cited), and CTA clarity. Include scoring instructions and a minimum passing score.
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Pensez à associer chaque critère à une grille de notation claire (1-5 par exemple) avec des exemples concrets pour chaque niveau, afin de réduire la subjectivité entre évaluateurs. Ajoutez un champ « corrections obligatoires » pour tout critère sous la note minimale, et définissez le score minimum en fonction de la criticité du contenu (article pilote vs post réseaux sociaux). Adaptez les poids selon le format : SEO renforcé pour un article, lisibilité pour une page produit.
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