Create a sunset flow
Clean list with a sunset flow
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Design an email sunset flow to identify and remove chronically unengaged subscribers. Define: engagement criteria to use (last open, last click, time period), the flow stages (re-engagement attempt → final warning → automatic suppression), copy for each stage (honest, not manipulative), the frequency cap to avoid over-emailing during this flow, and how to report on list hygiene impact.
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Pour aller plus loin, ajoutez un critère "moyenne mobile d'engagement sur 6 mois" pour éviter de cibler des abonnés temporairement inactifs. Testez aussi deux variantes de l'email de réengagement : une simple rappelant les avantages, l'autre avec une offre exclusive. Chronométrez l'envoi de l'avertissement final 7 jours après la première relance pour maximiser l'impact.
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