Create an organic-to-paid strategy
Boost top organic content
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Design a strategy for [brand] to use top-performing organic social content to inform and boost paid campaigns. Define: the organic performance thresholds that flag a post for paid promotion (engagement rate, reach, saves), how to A/B test organic content before boosting, the budget escalation model (test → scale), how to adapt organic copy for paid compliance, and the expected performance lift from boosting proven content.
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