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📢MarketingIntermediateAll AIs

Create an effective client referral program

This prompt generates a complete referral program with economically justified reward mechanics, sponsor experience and launch plan.

Paste in your AI

Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.

Agis comme un expert en growth marketing spécialisé dans les programmes de referral et la viralité produit. Conçois un programme de referral complet pour [NOM_ENTREPRISE].

Contexte :
- Produit / service : [PRODUIT]
- Prix moyen / LTV client : [LTV]
- CAC actuel : [CAC]€
- Base clients actuelle : [NB_CLIENTS]
- NPS ou satisfaction client estimée : [NPS]
- Secteur : [SECTEUR]
- Budget pour le programme : [BUDGET]€

Conçois le programme en couvrant :

1. MÉCANIQUE DE RÉCOMPENSE
   - Incitation pour le parrain (cash, crédit, produit, statut)
   - Incitation pour le filleul (bienvenue)
   - Justification du choix selon votre économie unitaire

2. DÉCLENCHEURS D'ACTIVATION
   - Moment optimal pour inviter à parrainer (J+X après achat)
   - Message d'invitation type (email + in-app)

3. EXPÉRIENCE PARRAIN
   - Tableau de bord de suivi
   - Rappels automatiques
   - Programme de niveaux (si pertinent)

4. CANAUX DE PARTAGE
   - Formats de partage recommandés (lien, message pré-rédigé, code)
   - Intégrations sociales

5. MODÈLE ÉCONOMIQUE DU PROGRAMME
   - ROI projeté (break-even)
   - KPIs à suivre

6. LANCEMENT : plan d'activation des 30 premiers jours

Why this prompt works

The choice of incentive (cash vs product credit) has a massive impact on the program's margin. This prompt forces a unit economics analysis to choose the reward that maximizes ROI while remaining attractive.

Use Cases

Growth marketingCustomer acquisitionRetentionProduct virality

Expected Output

A complete referral program with reward mechanics, triggers, sponsor experience, economic model and 30-day launch plan.

Learn more

Check the full skill on Prompt Guide to master this technique from A to Z.

View on Prompt Guide

Glossary Terms

Chain-of-thoughtFew-shot promptingPrompt injectionContextTop-p (nucleus sampling)GPTPrompt leakingHallucination

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