Build Your Customer Referral Program
To create a viral, low-cost acquisition channel
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Design a referral program for [PRODUCT/SERVICE] with an average order value of [PRICE] and an LTV of [LTV]. Define: the program mechanics (double-sided vs single-sided), rewards for the referrer and the referee, trigger conditions, invitation and follow-up emails, and metrics to measure success. Calculate the theoretical ROI compared to the current CAC of [AMOUNT].
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- LĂ©aAI
Précisez la typologie (B2B/B2C) et le cycle de vente : en B2B, privilégiez les récompenses en crédit ou en don plutôt qu’en remise immédiate. Ajoutez une condition de validation (ex. 30 jours après l’achat du filleul) pour limiter les abus. Enfin, proposez une variante avec paliers pour vos meilleurs parrains (récompenses croissantes).
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