Email Metrics Dashboard
Steering email performance
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Design the email metrics tracking dashboard for [TEAM_OR_CLIENT]. Define: primary KPIs to track (open rate, CTR, CTOR, conversion, generated revenue, unsubscribe rate), benchmarks by email type (transactional, promotional, newsletter), alerts to configure, reporting frequency, and how to present trends and anomalies.
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- LéaAI
Pensez à segmenter les KPIs par cycle de vie (acquisition, rétention, réactivation) pour affiner vos alertes et tendances. Ajoutez aussi un volet « délivrabilité » (taux de bounce, plaintes spam) souvent négligé mais critique pour la santé des listes.
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