Define a social media strategy
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Define a social media strategy for [brand] targeting [audience] with goals of [primary goal: brand awareness / lead generation / community building]. For each platform we should be on (recommend which ones and why), define: content pillars (3-4 themes), posting cadence, content formats to prioritize, tone of voice, engagement tactics, and KPIs to track per platform.
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Pour affiner ce prompt, ajoutez avant une phase d'audit concurrentiel : analysez les 3 principaux concurrents sur chaque plateforme. Cela permet de calibrer tonalité et piliers pour se différencier, et d'identifier les formats qui performent dans votre secteur.
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