Define audience personas for content
Define content audience personas
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Define 3 content audience personas for [brand] in the [industry]. For each persona, specify: demographics and job role, content consumption habits (platforms, formats, frequency), the questions they ask at each stage of the buyer journey, the type of content that earns their trust, and the topics they find most valuable. Use these personas to guide content prioritization.
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Pour chaque persona, croisez leurs questions avec les étapes du parcours (découverte, considération, décision) et associez un format prioritaire (vidéo courte, article long, cas client). Cela affine la planification éditoriale et évite un contenu générique.
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