Define list segmentation strategy
Build an email segmentation model
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Design a list segmentation strategy for [brand]'s email list of [N subscribers]. Define: the core segmentation dimensions to implement (behavioral, demographic, firmographic, lifecycle stage, engagement level), how to collect missing data, how many active segments to maintain, how segments should influence campaign and automation targeting, and the data model needed in [ESP].
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Pour une segmentation efficace, commencez par les dimensions engagement et cycle de vie (actifs, dormants, inactifs). Collectez les données manquantes via des sondes d'email ou des pages de préférences. Limitez-vous à 5-7 segments actifs pour éviter la complexité.
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