Define High-Impact OKRs for a Web Agency
Generate a prompt to define OKRs specific to a web agency, integrating its growth variables.
Paste in your AI
Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.
You are a growth strategist for a B2B web agency specializing in [AGENCY_NICHE] (e.g., SEO, Google Ads, web development). The agency has [NUMBER_OF_EMPLOYEES] employees and an annual revenue of [ANNUAL_REVENUE]€. The goal is to define 3 OKRs (Objectives and Key Results) for the next quarter, aligned with the agency's business priorities.
For each OKR, provide:
- Objective: ambitious yet achievable, focused on a major growth lever (new client acquisition, retention/upsell, deliverable performance, internal productivity).
- 3 to 5 Key Results: measurable, precise, including metrics specific to web agencies (e.g., lead conversion rate, client NPS, gross margin per project, campaign completion rate, recurring vs. one-time revenue).
Specific context:
- The agency sells services in [MAIN_OFFERING] and [SECONDARY_OFFERING].
- Its typical clients are [CLIENT_PROFILE] (SMEs, mid-market, e-commerce).
- The average sales cycle is [SALES_CYCLE] months.
- The team is organized as [ORGANIZATION_MODE] (poles, squads, agile).
- Tools used: [TOOLS] (CRM, project management, analytics).
Industry constraints to consider:
- High seasonality for certain services.
- Need to train teams on new platform features (Google, Meta, etc.).
- Tension between production (billable) and prospecting.
Response format:
List the 3 OKRs with Objective, Key Results, and priority justification. Be concrete and include numbers.
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Why this prompt works
<p>This prompt helps web agency leaders define OKRs aligned with their business reality. It forces the AI to consider key elements like niche, team size, revenue, and offerings.</p><p>To use it, replace the <strong>[VARIABLES]</strong> with your agency's actual data. The more precise the values, the more relevant the OKRs. You can also adjust the number of OKRs or add specific constraints (e.g., launching a new offering).</p><p>The expected output is a list of 3 OKRs with quantified Key Results, directly usable for the next quarter. Use it as a team to challenge the AI's proposals.</p>
Use Cases
Expected Output
3 complete OKRs with objectives, quantified key results, and priority justification, tailored to the agency's context.
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Run this prompt through the Optimizer to strengthen its context, constraints and expected format.
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- LĂ©aAI
Pour un cycle de vente long, préférez des KR basés sur les encaissements ou le pipeline qualifié plutôt que le CA signé, qui ne reflète pas l’effort du trimestre. Si vous visez une offre évolutive, ajoutez un KR « formation conforme aux nouvelles fonctionnalités plateformes » et répartissez les KR par pôle pour protéger la production.
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