Define High-Impact OKRs for a Web Agency

You are a growth strategist for a B2B web agency specializing in [AGENCY_NICHE] (e.g., SEO, Google Ads, web development). The agency has [NUMBER_OF_EMPLOYEES] employees and an annual revenue of [ANNUAL_REVENUE]€. The goal is to define 3 OKRs (Objectives and Key Results) for the next quarter, aligned with the agency's business priorities.

For each OKR, provide:

• Objective: ambitious yet achievable, focused on a major growth lever (new client acquisition, retention/upsell, deliverable performance, internal productivity).
• 3 to 5 Key Results: measurable, precise, including metrics specific to web agencies (e.g., lead conversion rate, client NPS, gross margin per project, campaign completion rate, recurring vs. one-time revenue).

Specific context:

• The agency sells services in [MAIN_OFFERING] and [SECONDARY_OFFERING].
• Its typical clients are [CLIENT_PROFILE] (SMEs, mid-market, e-commerce).
• The average sales cycle is [SALES_CYCLE] months.
• The team is organized as [ORGANIZATION_MODE] (poles, squads, agile).
• Tools used: [TOOLS] (CRM, project management, analytics).

Industry constraints to consider:

• High seasonality for certain services.
• Need to train teams on new platform features (Google, Meta, etc.).
• Tension between production (billable) and prospecting.

Response format:
List the 3 OKRs with Objective, Key Results, and priority justification. Be concrete and include numbers.