Design a post-purchase sequence
Increase customer LTV with email
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Design a post-purchase email sequence for [product] to maximize retention and LTV. Include emails for: immediate order confirmation (functional + brand moment), product onboarding tips (Day 2-3), usage milestone recognition (Week 1), cross-sell or upsell (Week 2), review request (Week 3), loyalty program introduction (Month 1), and anniversary email (Month 3). Define goal, content, and CTA for each.
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Pour maximiser l'impact, adaptez les délais à la durée d'usage : pour un logiciel, réduisez (J+1. J+3. S+1. S+2). pour un bien physique, étalez. Ajoutez un e-mail de réengagement à M+6 si l'utilisateur n'a pas ouvert les précédents.
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