Design a viral loop
Engineer viral product growth
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Design a viral loop for [product]. Identify: the existing action where users naturally create value for others (invite, share, create, collaborate), how to make this action more visible and friction-free, the incentive structure (intrinsic vs extrinsic rewards), how to measure viral coefficient (K-factor), and the cycle time. Calculate what K-factor is needed to achieve viral growth and what changes would get there.
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Pour un facteur K précis, définissez d’abord la durée du cycle en jours. Une boucle virale efficace vise K > 1, mais en pratique ciblez 0,15–0,25 par cycle, multiplié par le nombre de cycles par utilisateur. Intégrez le « temps de doublement » comme KPI secondaire.
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