Design a welcome series
Onboard new email subscribers
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Design a welcome email series for new subscribers to [brand]'s list. The series should be [N] emails over [timeframe]. For each email, define: trigger (time delay or action), goal, key content element, subject line, main CTA, and how it sets up the next email. The series should: deliver immediate value, build brand affinity, educate on the product, and end with a soft conversion CTA.
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Veillez à aligner la progression des objectifs : le premier email doit uniquement établir la confiance (ex. contenu utile gratuit), jamais vendre. Réservez la conversion pour le dernier email, après avoir démontré la valeur du produit via les emails intermédiaires.
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