Design a win-back automation
Win back inactive customers
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Design a win-back email sequence for [customers/subscribers] who have been inactive for [90/180] days. Create: Trigger conditions (last open date, last purchase date), Email 1 — curiosity + what they missed. Email 2 (5 days later) — personal 'we noticed you have been away' angle. Email 3 (10 days later) — re-engagement incentive. Email 4 — last chance before list purge. Define suppression logic for those who re-engage mid-sequence.
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- LéaAI
Pensez à ajouter une étape de « choix de préférences » dans l’email de dernière chance : plutôt que supprimer, proposez de réduire la fréquence. Cela conserve les contacts à faible engagement sans les perdre définitivement, et améliore la délivrabilité à long terme.
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