Design an A/B testing framework
Build a rigorous A/B testing culture
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Design a rigorous A/B testing framework for a team running [N] experiments per month. Define: the experiment tracking system (doc template, status tracking, results storage), statistical testing methodology (frequentist vs Bayesian, significance thresholds), how to prevent p-hacking (pre-registration, fixed stopping rules), shipping criteria beyond statistical significance (practical significance, segment consistency), and how to document and share learnings.
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Pensez à ajouter un champ « Vérification de validité » dans votre modèle de document : avant de lancer un test, demandez aux équipes de confirmer que l’assignation est équilibrée et que les métriques de base sont stables. Cela évite de perdre du temps sur des expériences invalides.
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