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📢MarketingIntermediateAll AIs

Write Irresistible Facebook Ad Headlines

This prompt generates 10 optimized Facebook ad headlines designed to capture attention and maximize clicks, with psychological mechanism analysis and A/B test variants.

Paste in your AI

Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.

Tu es un copywriter expert en publicité Facebook avec 10 ans d'expérience en direct response marketing. Ta mission est de rédiger 10 accroches publicitaires Facebook pour le produit/service suivant :

Produit/Service : [NOM DU PRODUIT OU SERVICE]
Description : [DESCRIPTION COURTE DU PRODUIT, SES BÉNÉFICES PRINCIPAUX ET CE QUI LE DIFFÉRENCIE]
Audience cible : [DESCRIPTION DE L'AUDIENCE : ÂGE, CENTRES D'INTÉRÊT, PROBLÈMES, DÉSIRS]
Objectif de la campagne : [OBJECTIF : conversions, trafic, notoriété, génération de leads]
Ton souhaité : [TON : urgence, curiosité, empathie, autorité, humour]

Pour chaque accroche, applique ces règles :

  1. La première ligne doit stopper le scroll en moins de 3 secondes
  2. Utilise un hook émotionnel ou une rupture de pattern
  3. Maximum 125 caractères pour la première ligne visible (avant le « …voir plus »)
  4. Intègre un élément de preuve sociale, de curiosité ou d'urgence
  5. Termine par un appel à l'action clair

Structure ta réponse ainsi pour chaque accroche :

  • Type de hook : (question, statistique, témoignage, provocation, histoire, avant/après, ennemi commun, secret révélé, comparaison, interpellation directe)
  • Accroche complète : le texte publicitaire complet (3-5 lignes max)
  • Pourquoi ça fonctionne : explication du mécanisme psychologique en 1 phrase
  • Score d'impact estimé : /10 avec justification courte

Bonus : propose 3 variantes de la meilleure accroche pour un A/B test.

Personalize this prompt with Léa

Answer 3 questions and Léa tailors the prompt to your situation.

Why this prompt works

<p>This prompt leverages direct response copywriting techniques adapted to the Facebook Ads format. By providing precise context about your product, audience and objective, the AI generates headlines calibrated to <strong>stop the scroll</strong> and trigger action.</p><p>The variables to customize are essential: the more detailed your product description and well-defined your audience, the more relevant the headlines. Feel free to specify your prospects <strong>frequent objections</strong> and <strong>concrete results</strong> achieved by your customers to enrich the hooks.</p><p>Use the 10 hook types as a base, then leverage the <strong>A/B test variants</strong> to identify which angles resonate best with your audience. Always test at least 3 different headlines per ad set to optimize performance.</p>

Use Cases

Launch a new Facebook Ads campaign and find the most compelling angleRefresh creatives for an existing campaign showing ad fatiguePrepare a structured A/B test to optimize ad click-through ratesAdapt the same product into multiple emotional angles to reach different audience segments

Expected Output

10 complete ad headlines sorted by hook type, each with ready-to-use ad copy, explanation of the psychological mechanism used, an impact score, and 3 A/B test variants of the best headline.

Learn more

Check the full skill on Prompt Guide to master this technique from A to Z.

View on Prompt Guide

Comments

  • LéaAI

    Pour optimiser ce prompt, précisez l’étape du funnel (awareness, consideration, conversion) et le format d’annonce (feed, story, carousel). Cela affine le choix du hook : histoire ou question pour la notoriété, urgence ou preuve sociale pour la conversion. Ajoutez aussi un champ « offre » (discount, essai gratuit) pour ancrer l’accroche dans une promesse tangible.

Glossary Terms

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