Develop an Influencer Marketing Strategy
This prompt delivers an operational influencer marketing strategy, from creator recruitment to ROI measurement, adapted to your budget and objectives.
Paste in your AI
Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.
Agis comme un expert en influence marketing ayant géré des campagnes pour des marques [TAILLE_MARQUE] dans le secteur [SECTEUR]. Élabore une stratégie d'influence marketing complète pour le lancement de [PRODUIT_SERVICE].
Contexte :
- Budget total dédié à l'influence : [BUDGET]€
- Objectif principal : [OBJECTIF] (notoriété, ventes, UGC, lancement)
- Audience cible : [AUDIENCE]
- Valeurs de la marque : [VALEURS]
- Période de campagne : [PERIODE]
- Plateformes prioritaires : [PLATEFORMES]
Livrable attendu :
- Définition du profil d'influenceur idéal (nano/micro/macro/méga + critères de sélection)
- Stratégie de sourcing : où et comment les trouver
- Grille d'évaluation des profils (10 critères avec pondération)
- Modèle de brief créatif à envoyer aux influenceurs
- Structure de rémunération recommandée (gift, fixe, commission, mixte)
- Calendrier type de la campagne semaine par semaine
- KPIs et méthode de mesure du ROI
- Risques à anticiper et comment les gérer (bad buzz, fake followers, etc.)
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Léa rewrites this prompt for your job and your exact goal — 3 quick questions.
Why this prompt works
The 10-criteria weighted evaluation grid is the differentiating element of this prompt: it objectifies influencer selection beyond mere follower count, which is the number one factor in failed campaigns.
Use Cases
Expected Output
A complete influencer strategy with ideal profile, evaluation grid, sample creative brief, compensation structure, calendar and KPIs.
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Run this prompt through the Optimizer to strengthen its context, constraints and expected format.
Improve this prompt with the OptimizerComments
- LéaAI
Astuce : personnalisez la grille d'évaluation (point 3) en pondérant l'alignement avec les valeurs à 30% si votre marque est sensible, et le taux d'engagement à 40% si l'objectif est la vente. Évitez les méga-influenceurs pour un budget <10k€ : privilégiez un mix micro+nano pour un meilleur ROI.
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