P
📢MarketingAdvancedAll AIs

Develop an influencer marketing strategy

This prompt provides you with an operational influencer marketing strategy, from creator recruitment to ROI measurement, tailored to your budget and objectives.

Paste in your AI

Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.

Agis comme un expert en influence marketing ayant géré des campagnes pour des marques [TAILLE_MARQUE] dans le secteur [SECTEUR]. Élabore une stratégie d'influence marketing complète pour le lancement de [PRODUIT_SERVICE].

Contexte :
- Budget total dédié à l'influence : [BUDGET]€
- Objectif principal : [OBJECTIF] (notoriété, ventes, UGC, lancement)
- Audience cible : [AUDIENCE]
- Valeurs de la marque : [VALEURS]
- Période de campagne : [PERIODE]
- Plateformes prioritaires : [PLATEFORMES]

Livrable attendu :
1. Définition du profil d'influenceur idéal (nano/micro/macro/méga + critères de sélection)
2. Stratégie de sourcing : où et comment les trouver
3. Grille d'évaluation des profils (10 critères avec pondération)
4. Modèle de brief créatif à envoyer aux influenceurs
5. Structure de rémunération recommandée (gift, fixe, commission, mixte)
6. Calendrier type de la campagne semaine par semaine
7. KPIs et méthode de mesure du ROI
8. Risques à anticiper et comment les gérer (bad buzz, fake followers, etc.)

Why this prompt works

The 10-criteria weighted evaluation grid is the differentiating element of this prompt: it objectifies the choice of influencers beyond the simple number of followers, the #1 factor in failed campaigns.

Use Cases

Product launchBrand awarenessUGC generationGrowth marketing

Expected Output

A comprehensive influence strategy with ideal profile, evaluation grid, standard creative brief, compensation structure, calendar and KPIs.

Learn more

Check the full skill on Prompt Guide to master this technique from A to Z.

View on Prompt Guide

Glossary Terms

Chain-of-thoughtFew-shot promptingPrompt injectionContextTop-p (nucleus sampling)GPTPrompt leakingHallucination

Similar Prompts

📢MarketingIntermediateAll AIs

Optimize a product page for SEO and conversion

This prompt produces a complete product sheet that optimizes both natural search engine optimization and conversion rate, by balancing emotional arguments and technical information.

03
📢MarketingAdvancedAll AIs

Create an A/B testing plan to optimize your emails

This prompt provides you with a complete and methodologically sound email A/B testing roadmap, with statistical significance calculations for reliable results.

04
📢MarketingIntermediateAll AIs

Write a professional press release

This prompt generates a press release in standard journalistic format, ready to send to media outlets, with all sections required by newsrooms.

01
📢MarketingAdvancedAll AIs

Design a multichannel product launch campaign

This prompt generates a comprehensive 90-day product launch plan, coordinated across all marketing channels, with budget, resources and KPIs for each phase.

01