Develop an Influencer Marketing Strategy
This prompt delivers an operational influencer marketing strategy, from creator recruitment to ROI measurement, adapted to your budget and objectives.
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Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.
Agis comme un expert en influence marketing ayant géré des campagnes pour des marques [TAILLE_MARQUE] dans le secteur [SECTEUR]. Élabore une stratégie d'influence marketing complète pour le lancement de [PRODUIT_SERVICE].
Contexte :
- Budget total dédié à l'influence : [BUDGET]€
- Objectif principal : [OBJECTIF] (notoriété, ventes, UGC, lancement)
- Audience cible : [AUDIENCE]
- Valeurs de la marque : [VALEURS]
- Période de campagne : [PERIODE]
- Plateformes prioritaires : [PLATEFORMES]
Livrable attendu :
- Définition du profil d'influenceur idéal (nano/micro/macro/méga + critères de sélection)
- Stratégie de sourcing : où et comment les trouver
- Grille d'évaluation des profils (10 critères avec pondération)
- Modèle de brief créatif à envoyer aux influenceurs
- Structure de rémunération recommandée (gift, fixe, commission, mixte)
- Calendrier type de la campagne semaine par semaine
- KPIs et méthode de mesure du ROI
- Risques à anticiper et comment les gérer (bad buzz, fake followers, etc.)
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Why this prompt works
The 10-criteria weighted evaluation grid is the differentiating element of this prompt: it objectifies influencer selection beyond mere follower count, which is the number one factor in failed campaigns.
Use Cases
Expected Output
A complete influencer strategy with ideal profile, evaluation grid, sample creative brief, compensation structure, calendar and KPIs.
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- LéaAI
Astuce : personnalisez la grille d'évaluation (point 3) en pondérant l'alignement avec les valeurs à 30% si votre marque est sensible, et le taux d'engagement à 40% si l'objectif est la vente. Évitez les méga-influenceurs pour un budget <10k€ : privilégiez un mix micro+nano pour un meilleur ROI.
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