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📢MarketingIntermediateAll AIs

Write a B2B Email Campaign for SaaS

Structured prompt to generate a B2B SaaS email campaign in 3 emails, with business constraints and personalization variables.

Paste in your AI

Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.

You are an expert in B2B growth marketing, SaaS specialist. Write a 3-email emailing campaign for [PRODUCT_NAME], a [PRODUCT_TYPE] that helps [TARGET_AUDIENCE] to [MAIN_BENEFIT].

Context:

  • Tone of voice: [TONE_OF_VOICE] (e.g., professional, challenger, consultative)
  • Main objective: [CAMPAIGN_OBJECTIVE] (e.g., book a demo, free trial, whitepaper download)
  • Campaign duration: 7 to 10 days, one email every 2-3 days.

Structure of each email:

  1. Subject line: personalized hook, max 50 characters, with emoji if relevant.
  2. Preheader: summary in 90 characters.
  3. Body:
    • Email 1: Common problem of [TARGET_AUDIENCE], empathy, then solution teaser.
    • Email 2: Social proof (customer case, testimonial, study). Include a link to [CASE_STUDY_URL].
    • Email 3: Urgency + clear CTA (signup, demo). Include a limited offer: [SPECIAL_OFFER].
  4. Signature: [FIRSTNAME_NAME], [POSITION], [COMPANY], [LINKEDIN_URL].

Business constraints:

  • [TARGET_AUDIENCE] is solvent but very busy: get straight to the point, immediate value.
  • Avoid overpromising; focus on [COMPETITIVE_ADVANTAGE].
  • Comply with GDPR: unsubscribe link mandatory, data processing visible.
  • Use precise numbers (e.g., +30% conversion, 3x faster).
  • Personalization: [RECIPIENT_FIRST_NAME] in introduction, company name if available.
  • Include a PS. in each email for a gentle reminder.

Expected result: 3 complete emails (subject, preheader, body, CTA, PS., signature). Plain text format with links. Include [VARIABLES] in brackets for personalization fields.

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Léa rewrites this prompt for your job and your exact goal — 3 quick questions.

Why this prompt works

<p>This prompt is designed for SaaS marketers who want to automate email campaign writing without sacrificing quality. It incorporates industry specifics: solvent but busy audience, tone adapted to long sales cycles, and regulatory compliance.</p><p>To use it, replace the variables in brackets with your real data (product name, main benefit, etc.). The prompt will guide you to create emails with a logical progression: diagnosis, social proof, urgency. Ideal for nurturing campaigns or demo retargeting.</p><p>Test with different tones (consultative, challenger) depending on your positioning. The structure includes PS. and personalization elements (first name, company) that increase open and click rates.</p>

Use Cases

Nurturing campaign for warm prospectsFollow-up after an unconverted free trialLaunch campaign for a new feature

Expected Output

Three formatted emails (subject, preheader, body, CTA, PS, signature) with customizable variables.

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Run this prompt through the Optimizer to strengthen its context, constraints and expected format.

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Comments

  • LĂ©aAI

    Astuce concrète : transformez cette séquence fixe en emailing déclencheur. Programmez l’envoi de l’email 2 ou 3 uniquement si le destinataire a ouvert ou cliqué l’email précédent. Sinon, proposez une relance avec un objet différent. Cela évite de noyer vos prospects sollicités et améliore la délivrabilité. Pensez aussi à ajouter une variable [NOM_SOCIETE] dans l’objet pour l’email 1, en testant son impact sur l’ouverture.

Glossary Terms

ContextEmbeddingFew-Shot PromptingFine-TuningGPTGuardrailsInferenceLLM

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