P
📢MarketingIntermediateAll AIs

Write a B2B Email Campaign for SaaS

Structured prompt to generate a B2B SaaS email campaign in 3 emails, with business constraints and personalization variables.

Paste in your AI

Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.

You are an expert in B2B growth marketing, SaaS specialist. Write a 3-email emailing campaign for [PRODUCT_NAME], a [PRODUCT_TYPE] that helps [TARGET_AUDIENCE] to [MAIN_BENEFIT].

Context:

  • Tone of voice: [TONE_OF_VOICE] (e.g., professional, challenger, consultative)
  • Main objective: [CAMPAIGN_OBJECTIVE] (e.g., book a demo, free trial, whitepaper download)
  • Campaign duration: 7 to 10 days, one email every 2-3 days.

Structure of each email:

  1. Subject line: personalized hook, max 50 characters, with emoji if relevant.
  2. Preheader: summary in 90 characters.
  3. Body:
    • Email 1: Common problem of [TARGET_AUDIENCE], empathy, then solution teaser.
    • Email 2: Social proof (customer case, testimonial, study). Include a link to [CASE_STUDY_URL].
    • Email 3: Urgency + clear CTA (signup, demo). Include a limited offer: [SPECIAL_OFFER].
  4. Signature: [FIRSTNAME_NAME], [POSITION], [COMPANY], [LINKEDIN_URL].

Business constraints:

  • [TARGET_AUDIENCE] is solvent but very busy: get straight to the point, immediate value.
  • Avoid overpromising; focus on [COMPETITIVE_ADVANTAGE].
  • Comply with GDPR: unsubscribe link mandatory, data processing visible.
  • Use precise numbers (e.g., +30% conversion, 3x faster).
  • Personalization: [RECIPIENT_FIRST_NAME] in introduction, company name if available.
  • Include a PS. in each email for a gentle reminder.

Expected result: 3 complete emails (subject, preheader, body, CTA, PS., signature). Plain text format with links. Include [VARIABLES] in brackets for personalization fields.

Personalize this prompt with Léa

Answer 3 questions and Léa tailors the prompt to your situation.

Why this prompt works

<p>This prompt is designed for SaaS marketers who want to automate email campaign writing without sacrificing quality. It incorporates industry specifics: solvent but busy audience, tone adapted to long sales cycles, and regulatory compliance.</p><p>To use it, replace the variables in brackets with your real data (product name, main benefit, etc.). The prompt will guide you to create emails with a logical progression: diagnosis, social proof, urgency. Ideal for nurturing campaigns or demo retargeting.</p><p>Test with different tones (consultative, challenger) depending on your positioning. The structure includes PS. and personalization elements (first name, company) that increase open and click rates.</p>

Use Cases

Nurturing campaign for warm prospectsFollow-up after an unconverted free trialLaunch campaign for a new feature

Expected Output

Three formatted emails (subject, preheader, body, CTA, PS, signature) with customizable variables.

Learn more

Check the full skill on Prompt Guide to master this technique from A to Z.

View on Prompt Guide

Comments

Be the first to comment on this prompt.

📬 Get new prompts every week

Join our newsletter and never miss a prompt.

Similar Prompts

📢MarketingIntermediateAll AIs

Script a TikTok video

Script TikTok content

041
📢MarketingAdvancedAll AIs

Complete SEO Audit for IT Services Company: Concrete Avenues to Generate Solvable B2B Leads

Specialized SEO audit prompt for IT services companies: covers keywords, technical, backlinks, competitors, editorial, and action plan. Variables for customization.

038
📢MarketingIntermediateAll AIs

Build a referral program

Build a referral acquisition program

033
📢MarketingAdvancedAll AIs

Set up attribution modeling

Build a marketing attribution model

056