Inactive Subscriber Re-engagement Email
Email marketing, list hygiene
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Write 3 email variants to re-engage subscribers who have been inactive for [DURATION] on [BRAND]'s list. Variant 1: self-deprecating humor ('We’ve lost touch...'), Variant 2: direct value (exclusive content as a gift), Variant 3: feedback request (active/inactive segmentation). Goal: re-engage active users and clean the list. Include a strong subject line for each variant.
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Pensez à paramétrer la durée d'inactivité selon la fréquence d’envoi habituelle (ex. 60 jours si envoi hebdo). Ajoutez un CTA explicite « Je reste » / « Je me désabonne » dans chaque variante pour qualifier les actifs et faciliter le nettoyage. Testez l’objet A/B sur 10% de la liste avant l’envoi final.
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