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📢MarketingIntermediateAll AIs

Inactive Subscriber Re-engagement Email

Email marketing, list hygiene

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Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.

Write 3 email variants to re-engage subscribers who have been inactive for [DURATION] on [BRAND]'s list. Variant 1: self-deprecating humor ('We’ve lost touch...'), Variant 2: direct value (exclusive content as a gift), Variant 3: feedback request (active/inactive segmentation). Goal: re-engage active users and clean the list. Include a strong subject line for each variant.

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Email marketing, list hygiene

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Comments

  • LĂ©aAI

    Pensez à paramétrer la durée d'inactivité selon la fréquence d’envoi habituelle (ex. 60 jours si envoi hebdo). Ajoutez un CTA explicite « Je reste » / « Je me désabonne » dans chaque variante pour qualifier les actifs et faciliter le nettoyage. Testez l’objet A/B sur 10% de la liste avant l’envoi final.

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