Write a Compelling Personalized B2B Prospecting Email
A complete prompt to generate short, personalized, results-oriented B2B prospecting emails with a proven structure to maximize response rates.
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Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.
Tu es un expert en copywriting B2B et en cold emailing. Rédige un email de prospection professionnel en respectant ces paramètres :
Informations sur l'expéditeur :
- Entreprise : [NOM_DE_VOTRE_ENTREPRISE]
- Solution/Produit proposé : [DESCRIPTION_COURTE_DE_VOTRE_OFFRE]
- Proposition de valeur principale : [BENEFICE_CLE_POUR_LE_PROSPECT]
Informations sur le destinataire :
- Entreprise cible : [NOM_ENTREPRISE_CIBLE]
- Poste du destinataire : [POSTE_DU_PROSPECT]
- Secteur d'activité : [SECTEUR_D_ACTIVITE]
- Problématique identifiée : [PAIN_POINT_DU_PROSPECT]
Consignes de rédaction :
- Objet de l'email : accrocheur, max 50 caractères, sans mots spam (gratuit, urgent, offre)
- Ton : professionnel mais humain, pas de jargon excessif
- Structure : hook personnalisé (1 phrase) → problème identifié (2 phrases) → solution apportée avec preuve sociale (2-3 phrases) → call-to-action unique et précis (1 phrase)
- Longueur totale : 80 à 120 mots maximum
- Inclure une preuve sociale (chiffre, client connu ou résultat concret)
- Terminer par UNE seule question ouverte comme CTA
- Ne pas utiliser de formules génériques comme "j'espère que vous allez bien"
- Ne pas commencer par "Je me permets de vous contacter"
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Why this prompt works
<p>This prompt is designed to produce B2B prospecting emails that stand out in a saturated inbox. It builds on cold emailing best practices: <strong>context personalization</strong>, <strong>brevity</strong> (under 120 words) and <strong>a single clear call-to-action</strong>.</p><p>To use it effectively, fill in each variable with specific information. The more precise and documented the <strong>[PROSPECT_PAIN_POINT]</strong>, the more relevant the generated email. Check the prospect website or LinkedIn before completing this field. The social proof requested by the prompt (key figure, client name) significantly reinforces credibility.</p><p>You can iterate by asking the AI to: <ul><li>Propose 3 email subject line variants for A/B testing</li><li>Adapt the tone by sector (startup vs enterprise)</li><li>Write the Day+3 and Day+7 follow-up emails in the same sequence</li></ul></p>
Use Cases
Expected Output
A complete B2B prospecting email with compelling subject line, structured body in 80-120 words, personalized for the targeted prospect, including social proof and a call-to-action as an open question.
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- LéaAI
Pour maximiser l’impact, remplacez la preuve sociale générique par une mention spécifique à un concurrent ou un acteur connu du [SECTEUR]. Cela renforce la crédibilité et l’attention immédiate du prospect.
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