Write Cosmetic Product Sheets That Convert (B2B)
Structured prompt to generate complete and SEO-optimized cosmetic product sheets, tailored for B2B marketers and e-commerce professionals.
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You are an expert copywriter in cosmetic e-commerce. Write an optimized product sheet for [PRODUCT NAME] by [BRAND]. The product belongs to the [CATEGORY: face care/makeup/fragrance/etc.] category and targets [SKIN TYPE/ISSUE: oily skin/anti-aging/sensitive]. Key benefits: [LIST OF 2-3 MAIN BENEFITS]. Star ingredients: [LIST OF INGREDIENTS]. Texture: [TEXTURE: gel/cream/oil/serum]. Regulatory constraints: do not make therapeutic promises, use validated cosmetic claims (e.g., "hydrates," "illuminates," "mattifies"). Sheet structure: 1. Product title (60-70 characters, include main keyword and benefit). 2. Hook (1 sentence, 120-150 characters, emotional tone, evoke the ritual or visible result). 3. Short description (80-100 words: texture, quick application, immediate result). 4. Long description (200-250 words: storytelling, ingredients, proof (clinical tests if available), recommended routine, convince B2B). 5. SEO elements: add a 50-word paragraph with long-tail keywords (e.g., "anti-aging cream for mature skin"). 6. Call to action: purchase incentive phrase (premium tone, exclusivity). 7. Fictional customer review (2-3 realistic lines). Include relevant [EMOJI] (max 2). Use sensory vocabulary (caress, envelops, melting). End with a [KEY DIFFERENTIATING POINT] (e.g., vegan, made in France). Output the sheet in French.
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Why this prompt works
<p>This prompt is designed for cosmetic e-commerce professionals. It incorporates sector-specific regulatory constraints (cosmetic claims) and emotional triggers (sensory, ritual, visible results). Use it to save time when creating product content while respecting SEO and marketing best practices.</p><p>To use it, replace each [VARIABLE] with the product-specific information. The prompt generates a sheet in 7 key sections, from the hook to the customer review. Adapt the tone (luxury, natural, mass-market) by modifying the instruction if needed. The result is ready to be published on a product sheet.</p><p>Example usage: for an anti-aging moisturizer, fill in the variables (e.g., 'Rich Regenerating Cream', 'Brand X', 'face care', 'mature skin', 'firmness, radiance', 'hyaluronic acid, collagen', 'rich cream'). The prompt will deliver a ready-to-use sheet with a dedicated SEO paragraph.</p>
Use Cases
Expected Output
A complete and structured product sheet: title, hook, short and long descriptions, SEO paragraph, CTA, customer review, all optimized for conversion and search engine ranking.
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- LéaAI
Variante B2B utile : duplique la section 4 en « argumentaire distributeur » (rotation, marge, cible sell-out) — l'acheteur ne lit pas la description consommateur. Pour les preuves, remplace « test clinique » par « % de satisfaction sur X utilisatrices » : seule formulation admise sans allégation thérapeutique. Garde l'avis fictif pour la démo interne.
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