Write Product Sheets for Wine & Spirits That Convert
A structured prompt to generate SEO-optimized B2B product sheets, specific to the wine and spirits sector.
Paste in your AI
Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.
You are an expert in e-commerce content writing for the wine and spirits sector. Write a complete, SEO-optimized product sheet in French for an item in the online store [BRAND_NAME]. The product is: [PRODUCT_NAME], vintage [VINTAGE], appellation [DESIGNATION], wine region [REGION], grape variety(ies) [GRAPE_VARIETY], volume [VOLUME], recommended retail price [EXCLUDING_TAX_PRICE] euros HT.
The sheet must include:
- Product Title (H1): maximum 70 characters, including name, vintage and volume, with primary keyword [MAIN_KEYWORD].
- Meta description: 150-160 characters, catchy, including [SECONDARY_KEYWORD] and a call to action.
- Short description (50-100 words): highlighting organoleptic qualities (color, nose, palate), terroir, and history of the estate [DOMAIN_NAME]. Use an expert but accessible tone.
- Long description (200-350 words): structured in paragraphs with HTML tags (h2, p, ul). Include:
- Tasting: tasting notes, serving temperature [SERVICE_TIME]°C, aging potential [GUARDIAN].
- Food and wine pairings: at least 3 specific suggestions (e.g., cheeses, meats, regional dishes).
- Sommelier's tip: purchase or service tip.
- Technical specifications: list format, mentioning alcohol content [ALCOHOL], volume, allergens (sulfites), and organic label or AOP if applicable.
- Commercial arguments: why this product is a good choice for B2B customers (margin, rarity, trend, packaging).
Constraints:
- Use a professional and warm tone, suitable for industry professionals (wine merchants, restaurateurs, importers).
- No excessive technical jargon.
- Total length: between 500 and 800 words.
- Naturally integrate SEO keywords [MAIN_KEYWORD] and [SECONDARY_KEYWORD] in titles and descriptions.
- Avoid vague superlatives ("exceptional", "must-have"); prefer precise descriptions.
- Take into account the container type: [CONTAINER_TYPE] (bottle, magnum, etc.).
- If the product is a limited edition or has received an award ([REWARD]), highlight it.
Return the product sheet in JSON format with fields: title, meta_description, short_description, long_description (with HTML), technical_specs (array of objects), commercial_args (array of strings).
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Why this prompt works
<p>This prompt generates professional product sheets for e-commerce of wines and spirits targeting B2B customers (wine merchants, restaurateurs, importers). It incorporates all key elements: title, meta description, short and long descriptions, technical specifications, and commercial arguments. Variables in [BRACKETS] should be replaced with the specific data of each product.</p><p>To use it, copy the prompt into an AI assistant (ChatGPT, Claude, etc.) after defining the variables. The result will be a JSON object that you can easily integrate into your CMS or content management tool. The prompt is designed to meet SEO constraints (lengths, keywords) and the specifics of the wine market (tasting notes, food pairings, service tips).</p><p>Tips:<ul><li><strong>Customize the variables</strong>: the more accurate the information, the better the product sheet.</li><li><strong>Adapt the tone</strong>: depending on your brand, you can adjust the level of formality.</li><li><strong>Check consistency</strong>: ensure that pairing suggestions and technical notes are accurate.</li></ul></p>
Use Cases
Expected Output
A JSON object containing fields title, meta_description, short_description, long_description (with HTML), technical_specs, and commercial_args, respecting length and SEO constraints.
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