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📢MarketingIntermediateGemini

Gemini Prompt to Create an Email Campaign

Gemini, Google's artificial intelligence model, excels at creating email campaigns thanks to its ability to analyze complex marketing data and generate persuasive content tailored to each audience segment. Whether you're launching a product, nurturing leads, or re-engaging inactive customers, Gemini lets you design complete email sequences in minutes—from the catchy subject line to the final call-to-action. Its strength lies in understanding business context: by providing the right information about your brand, audience, and goals, it generates emails that adhere to email marketing best practices (personalization, segmentation, timing) while keeping an authentic voice. This guide offers an optimized main prompt along with three variants based on your expertise level, to create email campaigns that truly convert.

Paste in your AI

Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.

You are an email marketing expert with 15 years of experience in CRM strategy and conversion copywriting. I want to create a complete email campaign for [DESCRIBE_YOUR_PRODUCT_SERVICE].

Context:

  • Company: [COMPANY_NAME_AND_INDUSTRY]
  • Campaign objective: [ACQUISITION / NURTURING / REENGAGEMENT / PRODUCT_LAUNCH / PROMOTION]
  • Target audience: [DESCRIBE_YOUR_PERSONA: AGE, PROFESSION, PAIN POINTS, MOTIVATIONS]
  • Brand tone: [PROFESSIONAL / CASUAL / INSPIRING / AUTHORITATIVE]
  • Number of emails desired: [3_TO_7]
  • Sending frequency: [DAILY / EVERY_2_DAYS / WEEKLY]

For each email in the sequence, provide:

  1. Subject line (+ 2 A/B test variants)
  2. Pre-header
  3. Email body with complete structure (hook, development, social proof, CTA)
  4. Recommended sending time (day and hour)
  5. Targeted audience segment
  6. KPIs to monitor

Rules to follow:

  • Each email must be between 150 and 300 words
  • Use the PAS (Problem-Agitation-Solution) or AIDA formula depending on context
  • Include only one main CTA per email
  • Gradually adjust urgency level throughout the sequence
  • Propose dynamic personalization elements in brackets [first_name], [company], etc.

Personalize this prompt with Léa

Answer 3 questions and Léa tailors the prompt to your situation.

Why this prompt works

This prompt works because it structures the request in three layers: business context (which lets Gemini calibrate tone and strategy), precise deliverables for each email (which eliminate ambiguity), and creative constraints (copywriting formulas, length, single CTA) that channel generation toward professional standards. Assigning the role of email marketing expert activates the model's specialized knowledge on open rates, deliverability, and conversion patterns.

Use Cases

Create an Email Campaign

Variants

Expected Output

You will receive a complete email sequence ready to be integrated into your emailing tool (Mailchimp, Brevo, ActiveCampaign, etc.), with for each email: three subject line variants for A/B testing, a structured body following proven copywriting frameworks, and timing and segmentation recommendations. The whole forms a consistent campaign with a narrative progression and escalating urgency that maximizes conversions.

Frequently Asked Questions

How should I adapt my prompt if my campaign targets several different audience segments?

Add a 'Segments' section to your prompt, describing each segment with its demographic and behavioral characteristics and specific pain points. Ask Gemini to create dynamic content blocks for each segment within the same email, or even better, complete email variants per segment. For example: 'Segment A: SME executives, ROI-sensitive — Segment B: Marketing managers, feature-sensitive'. Gemini will then adapt the copywriting, arguments, and level of technicality to each profile.

Can Gemini help me optimize email subject lines to improve my open rate?

Yes, Gemini is particularly effective at generating email subject line variants. For best results, explicitly ask it to produce several variants using different angles: curiosity ('What your competitors aren't telling you'), direct benefit ('Double your leads in 30 days'), urgency ('Only 24 hours left to enjoy...'), personalization ('[First Name], your strategy is missing this'). Also specify technical constraints: maximum length of 50 characters for mobile display, avoiding spam words like 'free' or 'urgent', and including an emoji if it fits your brand voice.

How can I use Gemini to create automated email sequences with branching conditions?

Describe the desired conditional logic in your prompt using a decision tree format. For example: 'If the recipient opens email 1 and clicks the CTA → send email 2A (direct offer) after 24h. If the recipient opens but doesn't click → send email 2B (social proof reinforcement) after 48h. If the recipient doesn't open → resend email 1 with a new subject line after 72h.' Gemini will then provide the content for each branch along with an automation scheme you can replicate in your emailing tool (ActiveCampaign, HubSpot, Brevo, etc.).

Learn more

Check the full skill on Prompt Guide to master this technique from A to Z.

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