Gemini Prompt to Create a Social Media Strategy
Social media has become an essential lever for any business looking to increase visibility, engage its community, and generate qualified leads. Yet developing a coherent and high-performing social media strategy remains a challenge: you need to define clear goals, identify the right platforms, create a tailored editorial calendar, and measure results. This is precisely where Gemini becomes a strategic ally. With its analysis and content generation capabilities, Gemini can help you build a custom social media strategy in minutes, where a consultant would take several days. By providing a well-structured prompt including your industry, business objectives, target audience, and available resources, you get a complete action plan with platform recommendations, content pillars, a publishing calendar, and KPIs to track. Whether you are a startup launching, a SME looking to professionalize its online presence, or a marketing manager wanting to optimize your existing strategy, the following prompts will allow you to fully leverage Gemini's potential to transform your approach to social media.
Paste in your AI
Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.
Act as a social media strategy expert consultant with 15 years of experience. I want you to create a complete social media strategy for my business.
Company context:
- Industry: [YOUR_INDUSTRY]
- Main product/service: [DESCRIBE_YOUR_OFFER]
- Target audience: [DESCRIBE_YOUR_IDEAL_CLIENT: age, profession, interests]
- Monthly social media budget: [AMOUNT or "limited"]
- Available human resources: [e.g., 1 person part-time]
- Current presence: [platforms already used and follower count]
- Main goal: [awareness / lead generation / sales / loyalty]
Generate a complete strategy including:
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Audit and platform recommendations: Which platforms to prioritize and why, based on your audience and resources. Rank them by priority.
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Positioning and editorial tone: Define the tone of voice, values to convey, and differentiating positioning on each platform.
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Content pillars: Identify 4-5 thematic pillars with: description, distribution percentage, concrete examples of posts.
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Monthly editorial calendar: Propose a 4-week posting schedule with content type, platform, format (carousel, short video, story, text post, live), and best posting time.
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Engagement strategy: Concrete techniques to boost engagement (comments, shares, saves) with call-to-action examples.
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KPIs and dashboard: List key indicators to track per platform with 3-month and 6-month numerical targets.
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30-day action plan: Prioritized actions week by week to launch the strategy.
Format your response with tables when relevant and bullet points for easy implementation.
Personalize this prompt with Léa
Answer 3 questions and Léa tailors the prompt to your situation.
Why this prompt works
This prompt is effective because it combines an expert role framing with a detailed business context, allowing Gemini to personalize each recommendation. The 7-section numbered structure forces a comprehensive and actionable response, avoiding generic advice. Including concrete constraints (budget, resources, goals) anchors recommendations in the user's operational reality.
Use Cases
Variants
Expected Output
You will get a complete strategic document of 1500 to 2500 words, structured as a professional consultant deliverable. It will include a customized platform audit, a ready-to-use 4-week editorial calendar with optimal posting times, and a KPI dashboard with realistic numerical targets at 3 and 6 months.
Frequently Asked Questions
Can Gemini analyze my existing social media accounts to refine my strategy?
Gemini can't directly access your social accounts, but you can provide it with key data (follower count, average engagement rate, top-performing posts, audience demographics) pulled from each platform's analytics. The more concrete data you include in your prompt, the more relevant and personalized its recommendations will be. Consider copying and pasting your stats from the last 3 months to get a truly tailored analysis.
How often should I update my social media strategy using Gemini?
We recommend reviewing your strategy quarterly by feeding Gemini your updated results and any market changes. Every month, you can regenerate your content calendar by specifying upcoming key dates (events, launches, seasonality). Platform algorithms are always evolving, so feel free to ask Gemini for the latest trends and best practices to continuously adapt your approach.
How do I adapt the generated strategy if I'm in a B2B market rather than B2C?
Explicitly state in your prompt that you are B2B, and mention your sales cycle, target decision-makers (job role, company size), and current acquisition channels. Gemini will naturally tailor its recommendations to prioritize LinkedIn, thought leadership content, long-form formats (articles, case studies, webinars), and KPIs focused on qualified lead generation rather than likes or followers. Also include your sales pipeline goals for even more targeted recommendations.
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